Product Marketing Lead

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a Growth Product Lead to strengthen our Product team and drive the global scaling of our products. This is a high-impact leadership role — you’ll own product development across the entire company portfolio and lead a cross-functional team of Product Managers, Designers, and CRM Managers.

You’re a great fit if you have:

• 3+ years in PMM / PdM / Growth Product roles, with proven experience leading a team or function
• Strong skills in task-setting and communication with dev and design teams
• Deep, hands-on experience with A/B testing
• Analytical skills (Amplitude / Tableau / Looker or similar)
• A track record in CRO optimization
• Real experience with monetization, unit economics, subscriptions, and billing models (pricing, offers, upsells) — and a data-driven mindset to match
• Solid understanding of mobile app and web industry trends, onboarding best practices, and web-to-web / web-to-app funnels
• Experience hiring and onboarding PMM/product specialists
• A history of standardizing and scaling processes for a PMM function across multiple products

Will be a plus:

• Experience launching projects from scratch to full delivery (especially in marketing)
• Additional experience in marketing, product, or analytics
• Understanding of release and store-review processes
• Experience managing PMM work across several products/units in parallel

What you’ll do:

• Strategic vision for the PMM function across all products — partnering closely with Growth Managers to align PMM strategy with unit growth goals
• Backlog ownership, from idea to launch, with sharp prioritization
• Market research and identifying (then implementing) the monetization models that actually move the needle
• Deep-dive work with analytics, metrics, and financial performance
• Cross-functional collaboration to scale products within their category
• Hiring and onboarding new PMM talent
• Running regular team checkpoints, offering hands-on technical support, and sharing your lead-level expertise
• Driving alignment across and within teams
• Building and standardizing processes for the PMM function
• Leading training and knowledge-sharing initiatives, both within the team and beyond

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.
• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring process:
Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer