Product Adoption Analytics Lead

We're looking for a Product Adoption Analytics Lead to help turn product usage data into actionable insights that drive user adoption and measurable business impact.

Help shape how thousands of people adopt digital products

Do you enjoy digging into product data, uncovering why users behave the way they do, and turning insights into actions that improve adoption? If you're passionate about analytics that drive real product decisions—not just reporting metrics—we'd love to meet you.

At Beetroot, we're building a team supporting the digital transformation of a global enterprise. As part of the Product Adoption team, you'll work with Product, Learning, Internal Communications, and Engineering to ensure digital products aren't just launched—they're successfully adopted and create lasting value for users.

You'll own the analytics strategy behind product adoption, helping teams understand what drives engagement, where users struggle, and which initiatives truly move the needle.

What you'll do in this role  

• Own product adoption metrics and define KPIs that measure meaningful user engagement.
• Build dashboards and reporting that help teams make data-driven decisions.
• Analyze user journeys, activation funnels, retention, and feature adoption to identify opportunities for improvement.
• Diagnose why adoption stalls and provide clear recommendations to Product and cross-functional teams.
• Partner with Learning, Community, Communications, and Product teams to measure the effectiveness of adoption initiatives.
• Design experiments and measure the impact of new campaigns, onboarding experiences, and product improvements.
• Combine quantitative analytics with qualitative user feedback to uncover actionable insights.
• Measure business value beyond usage, including efficiency gains, user satisfaction, and value realization.
• Present insights and recommendations to stakeholders in a clear, compelling way.

We're looking for

• 5+ years of experience in Product Analytics, Growth Analytics, Product Insights, or Digital Analytics.
• Experience analyzing product usage, user behavior, activation, retention, and adoption metrics.
• Strong experience with product analytics platforms and BI tools such as Tableau, Power BI, Mixpanel, Amplitude, or similar.
• Experience building dashboards, defining KPIs, and translating data into business recommendations.
• Strong understanding of product-led growth metrics and experimentation.
• Experience working with Product Managers and cross-functional teams to improve product adoption.
• Excellent analytical thinking and data storytelling skills.
• Ability to communicate complex findings to both technical and business stakeholders.
• Upper-Intermediate English or higher.

How to knock our socks off

• Experience with enterprise SaaS products.
• Experience measuring AI product adoption.
• Familiarity with A/B testing and experimentation frameworks.
• Experience with user research or customer insights.
• Knowledge of organizational analytics or workplace analytics.
• Experience working in regulated industries.
• Naming five or more dishes that include beetroot besides borshch.

✔ Not checking every box?

This job looks very exciting, but you hesitate to apply because of the confidence gap? Reach out to us anyway! Beetroot is an inclusive workplace that considers all applicants. We’re committed to openness — promoting equality and fostering an environment where different backgrounds, ideas, and experiences are not just accepted, but embraced. So let’s discover together whether we could be an excellent fit for each other.

Please send us your CV in English, and we’ll be happy to discuss your application further.