CRM Operations Manager (GR8 Tech platform experience)

About the Role

We are looking for a detail-oriented CRM Manager to join our growing iGaming team. In this role, you will be responsible for building, executing, and optimizing customer communication journeys across multiple channels to increase player engagement, retention, and lifetime value. You’ll work closely with the design, content, and marketing teams to deliver personalized, high-performing campaigns that enhance the player experience.

Key Responsibilities:

• Develop and manage customer journeys and automated CRM workflows.
• Create and execute multi-channel communication campaigns, including
• Email, SMS, and In-App messaging.
• Manage and update promo pages, banners, and campaign assets, ensuring a seamless user experience.
• Collaborate with design and content teams to ensure consistency in
• Ensure smooth CRM operations and data accuracy across all touchpoints.

Requirements:

• Proven experience in CRM operations or lifecycle marketing, preferably in the iGaming industry.
• Hands-on experience with GR8 Tech platform.
• Familiarity with HTML email templates and basic design workflows
• Strong understanding of multi-channel CRM communication (Email, SMS, In-App).
• Ability to create and manage automated player journeys and lifecycle campaigns
• Experience working closely with creative teams (design, content, and development).
• Ability to work independently