Affiliate Team Lead

We are currently hiring on behalf of our partner — an established international iGaming company experiencing significant growth across Tier-1 and regulated markets.

Our partner is expanding its affiliate marketing team and is looking for an experienced Affiliate Team Lead to lead a team of Affiliate Managers, strengthen relationships with key partners, and drive sustainable acquisition growth through performance-based marketing.

In this role, you will manage the day-to-day performance of the affiliate team, support the execution of the affiliate strategy, mentor and develop Affiliate Managers, and build long-term relationships with strategic affiliates and media partners. You will work closely with Commercial, CRM, Product, BI, Compliance, Finance, and Marketing teams to optimize partner performance, maximize ROI, and contribute to the company's international growth.

This is an excellent leadership opportunity for someone who enjoys developing people, improving affiliate operations, strengthening strategic partnerships, and delivering measurable business results within a fast-growing international iGaming company.

Key Responsibilities

Team Leadership & Development

• Lead and support a team of Affiliate Managers, helping them achieve both individual and team performance goals.
• Provide regular feedback, coaching, and mentorship while fostering a collaborative and results-driven environment.
• Participate in recruitment, onboarding, and continuous development of new team members.
• Monitor team performance, identify improvement areas, and implement action plans to increase overall efficiency.

Affiliate Partnership Management

• Oversee a portfolio of strategic affiliate partners across multiple markets.
• Build and maintain long-term relationships with key affiliates, ensuring sustainable business growth.
• Support the launch of new partnerships, promotional activities, and traffic initiatives.
• Negotiate commercial terms and optimize cooperation models to maximize mutual value.
• Handle complex partner requests and resolve escalated issues when necessary.

Performance Management

• Track and improve the effectiveness of affiliate campaigns using key business metrics.
• Monitor acquisition quality, partner profitability, and overall channel performance.
• Analyze affiliate data to identify growth opportunities and recommend optimization initiatives.
• Prepare regular performance reports and contribute to forecasting and planning activities.

Operational Excellence

• Ensure affiliate activities are executed according to internal processes and regulatory requirements.
• Work with internal stakeholders to improve workflows, reporting, and operational efficiency.
• Support the implementation of new tools, processes, and best practices within the affiliate function.

Cross-Department Collaboration

• Partner with CRM, Product, Marketing, BI, Finance, and Compliance teams to improve campaign performance and partner experience.
• Coordinate cross-functional initiatives aimed at increasing player acquisition, retention, and long-term value.
• Act as the main communication bridge between the affiliate team and internal departments on operational matters.

Requirements

• 4+ years of experience in Affiliate Marketing within the iGaming industry.
• Previous experience leading, mentoring, or coordinating Affiliate Managers.
• Solid understanding of affiliate commercial models, including CPA, Revenue Share, Hybrid, and CPL.
• Experience managing affiliate partnerships in Tier-1 and regulated markets.
• Strong analytical mindset with confidence in interpreting performance data and making data-driven decisions.
• Excellent communication, negotiation, and stakeholder management skills.
• Hands-on experience with affiliate tracking platforms and reporting systems.
• Upper-Intermediate English or higher.

Nice to Have

• Experience scaling affiliate operations in a fast-growing company.
• Established network of affiliate partners within the iGaming industry.
• Background working with sportsbook and casino products.
• Familiarity with compliance requirements in regulated jurisdictions.
• Experience using BI and reporting tools such as Tableau, Power BI, or Looker.
• Understanding of performance optimization and affiliate process automation.