Junior User Acquisition Specialist / PPC Specialist (Google Ads)

🌍 Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech

💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future – a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.

The most iconic Ukrainian business of 2021 according to AIN.UA.

We’re looking for a Junior User Acquisition Specialist / PPC Specialist (Google Ads) to join our marketing team and support the day-to-day management and optimization of our Google Ads campaigns across Ukraine, Poland, Romania, and the UK.

You’ll work directly with our User Acquisition Lead, who will remain responsible for strategy and key decisions while helping you develop your technical and analytical skills.

💡 This role is ideal for someone who wants to deepen their Google Ads expertise, work with meaningful products across European markets, and grow under the direct mentorship of an experienced User Acquisition Lead.

🎯 Your Impact Areas

• Manage and optimize Google Ads campaigns across Ukraine, Poland, Romania, and the UK
• Work with Search, Performance Max, and Demand Gen campaigns
• Support daily campaign operations, including budget and bid adjustments, audience management, search query analysis, and ad updates
• Monitor campaign performance and prepare regular reports
• Analyze results and identify opportunities to improve user acquisition and Customer Acquisition Cost
• Review campaign settings carefully and ensure changes are implemented accurately
• Collaborate with the User Acquisition Lead, marketing designer, and analyst on creatives, hypotheses, and priorities
• Use AI tools to speed up data analysis, ad copy creation, and other routine tasks
• Identify opportunities to automate existing Google Ads workflows
• Gradually take ownership of assigned campaigns and markets
• Propose and test new optimization hypotheses as you grow into the role

🧠 Your Superpower Stack

• At least 6 months of hands-on experience with Google Ads; 1+ year would be a strong advantage
• Practical experience with Search and Performance Max campaigns
• Experience working with web products, lead generation, subscription-based products, or mobile applications
• Understanding of core performance marketing metrics and the relationships between campaign actions and results
• Experience managing meaningful advertising budgets; experience with monthly budgets of $20,000–$40,000+ would be an advantage
• Strong attention to detail and the ability to spot errors before they affect campaign performance or budget
• Logical and analytical thinking — you make decisions based on data and can explain the reasoning behind them
• Willingness to work with routine and manual campaign tasks while maintaining accuracy
• Curiosity and persistence when investigating problems or unfamiliar topics
• Ability to acknowledge what you don’t know, ask thoughtful questions, and learn from feedback
• Openness to productive discussion - you can defend your point of view while remaining open to other perspectives
• Basic proficiency with AI tools for ad copy generation, data analysis, or workflow automation
• English level of B1 or higher

It would be a plus if you have:

• Experience with Demand Gen or Meta Ads
• Experience running campaigns in European markets
• Basic knowledge of GA4 or Looker Studio
• Experience with quiz funnels or a good understanding of how they differ from standard landing-page funnels
• Experience working in a performance marketing agency with lead generation, product, or app-based clients

🧩 Recruitment process for this position:

• Introductory call with the Recruiter - up to 30 minutes. A conversation to discuss your experience, motivation, expectations, and alignment with the role.
• Short test assignment. A practical task designed to evaluate your Google Ads knowledge, analytical thinking, and attention to detail. It should take no more than one hour.
• Deep-dive interview with the User Acquisition Lead. A discussion about your test assignment, practical experience, approach to campaign management, and future potential.
• Final interview. A conversation with the marketing leadership team.
• Reference checks. Before extending a final job offer, we kindly ask for references from your previous places of work. These help us ensure a great mutual match and a smooth start together.
• Offer stage. If everything aligns, we’ll proceed with an offer.

🌍 Why Join Us?

• Huge and meaningful market: mental health across Europe & beyond
• Collaborative, respectful, and human-centered culture
• Tight-knit, mission-driven, ambitious team across 5+ countries
• Unlimited vacations & sick leaves
• Mental health support: sponsored therapy sessions and wellness programs
• Fully remote with hubs in Kyiv, Warsaw, Riga
• Coworking compensation and partially covered expenses during on-site work
• Public holidays according to your country
• Day off on your birthday 🎉
• Language learning support: Up to €150 per month for English / Polish / Romanian language learning
• Learning&Development support: Compensation for learning and professional development (qualification courses, certifications, and other relevant training)
• Physical health support: Up to €300 per quarter for expenses related to your physical health (sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)

If you're passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact - this could be your next big move.

💬 Know someone amazing? Send them our way and if we hire them, you’ll receive up to $100 as a referral bonus! Learn more here.

💙 Join us to build smart foundations and help scale a company that truly matters.

📩 To apply: send your CV and a short note about yourself.