Chief Marketing Officer — Mexico / LATAM

We are looking for a strong Chief Marketing Officer to take full ownership of marketing for one of our key markets — Mexico / LATAM.

You will be responsible for building and scaling the full marketing function: acquisition, brand, strategy, team, processes, budgets, analytics, and partnerships.

This is a senior leadership role with real influence on product growth and business results.
 

Your responsibilities:
Own the full marketing strategy for GEO Mexico: acquisition + brand.

• Build and scale the marketing function from scratch.
• Develop the team structure, processes, KPIs, and reporting.
• Manage all major acquisition channels:
  • Paid Social: Facebook, TikTok;
  • Google Ads / UAC;
  • SEO and ASO;
  • Affiliates;
  • Influencers and streamers.
• Develop performance and brand marketing strategies.
• Manage monthly marketing budgets of $500K+.
• Optimize channel mix, CPA, ROI, ARPU, LTV, and FTD performance.
• Scale acquisition to 10K+ FTDs.
• Build and develop affiliate programs and strategic partnerships.
• Work closely with Product on funnels, landing pages, localization, and A/B testing.
• Analyze CJM, identify funnel bottlenecks, and improve conversion and retention.
• Use BI tools, fraud detection, and performance analytics to ensure traffic quality.

• Hire, lead, and develop a cross-functional marketing team.
   

  What we are looking for:
  5+ years of experience in iGaming, gambling, betting, or online casino marketing.

• 3+ years in a leadership role such as:
  • CMO;
  • Head of Marketing;
  • Head of Growth;
  • Marketing Director.
• Proven experience with LATAM, preferably Mexico.
• Experience working with regulated or emerging markets.
• Strong expertise in both acquisition and brand marketing.
• Experience managing budgets of $500K+ per month.
• Proven cases of scaling products to 10K+ FTDs.
• Strong knowledge of FTD, CPA, ROI, ARPU, LTV, retention, and unit economics.
• Hands-on understanding of Paid Social, Google, SEO/ASO, affiliates, influencers, and streamers.
• Experience with BI tools, media planning, and funnel optimization.
• Strong partner management and negotiation skills.
• Fluent Ukrainian.
• English sufficient for international business communication.

What we offer:
Full ownership of the marketing strategy.

• Opportunity to build your own team, processes, and vision.
• Strong product, infrastructure, and marketing budgets.
• Fast decision-making and no micromanagement.
• Competitive salary plus performance-based bonuses.
• Fully remote work and coworking support.
• Paid vacation, sick leave, and birthday day off.
• Access to major industry conferences and internal events.
• Professional and personal development support.

We are looking for a CMO who can build a scalable, profitable, and sustainable growth engine for Mexico and LATAM.

Ready to take ownership and scale an international iGaming product? Let’s talk.