Performance Marketing Specialist
Performance Marketing Specialist / User Acquisition Specialist
Lunesi is a premium haircare e-commerce brand focused on healthy, glowing hair and a complete haircare ritual. We sell internationally and are now looking for a hands-on specialist who can improve paid acquisition efficiency and help us scale sales.
Format: Remote
Markets: UK, EU, US
About the role
You will be responsible for paid acquisition across Meta and Google. The main goal is to find scalable campaign combinations, reduce CAC, improve traffic quality and increase the number of purchases while maintaining healthy unit economics.
Responsibilities
- Launch, manage and optimize campaigns in Meta Ads and Google Ads.
- Work with prospecting, retargeting, lookalike and warm audiences.
- Manage Google Search, Shopping / Performance Max, brand and non-brand campaigns.
- Optimize campaigns for purchases and revenue, not only traffic or engagement.
- Analyze CAC, CPA, ROAS, CTR, CPM, CPC, CVR and traffic quality.
- Build a structured testing process for audiences, creatives, offers and landing pages.
- Test UGC, influencer content, product demos, social proof and educational creatives.
- Monitor budgets and campaign performance daily.
- Prepare weekly reports with clear conclusions and next steps.
- Provide recommendations on creatives, offers, product pages and the customer journey.
- Work closely with the Head of Marketing, content team and creative producers.
- Identify scalable acquisition combinations across Meta and Google.
Requirements
- Hands-on experience managing paid campaigns for e-commerce or DTC brands.
- Strong practical experience with Meta Ads and Google Ads.
- Experience with Google Search, Shopping / Performance Max, remarketing and brand/non-brand campaigns.
- Understanding of paid social and paid search funnels.
- Ability to work with CAC, ROAS, AOV, LTV and conversion rate.
- Strong analytical skills and the ability to make clear optimization decisions.
- Experience working with international markets, preferably the UK, EU or US.
- English language skills are preferred.
Nice to have
- Experience in beauty, haircare, fashion, wellness or premium consumer brands.
- Experience working with UGC and influencer creatives.
- Experience with Shopify, GA4, Google Tag Manager and Meta Pixel.
- Understanding of CRO and customer journey optimization.
- Experience with TikTok Ads.
- Experience building full-funnel acquisition strategies.
Who we are looking for
We need a hands-on specialist who checks ad accounts daily, launches tests quickly, stops inefficient campaigns and focuses on purchases, CAC, ROAS and real business results.
Good CTR and cheap traffic are not enough if campaigns do not generate customers at an acceptable cost.
Main KPIs
- Lower CAC.
- Increase the number of purchases.
- Improve ROAS and paid traffic conversion rate.
- Increase the number and quality of tests.
- Find scalable paid acquisition combinations.
- Efficiently allocate the budget between Meta and Google.