Chief Marketing Officer

ComeBack Mobility is a fast-growing HealthTech company transforming rehabilitation with smart mobility solutions. 

Our AI-powered technology helps patients recover faster while enabling healthcare providers to monitor rehabilitation through real-time data.

We are looking for a strategic and hands-on Chief Marketing Officer to build and lead our global marketing function, strengthen our brand presence, accelerate commercial growth, and position ComeBack Mobility as a leader in digital rehabilitation.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute the company's global marketing strategy aligned with business objectives.
• Build ComeBack Mobility's positioning as a leader in digital rehabilitation and remote patient monitoring.
• Drive market expansion across North America, Europe, and other strategic regions.
• Collaborate closely with the CEO, Product, Sales, Clinical, and Partnerships teams.

• Own annual marketing planning, budgeting, and performance reporting.

   

Brand & Market Positioning

• Establish ComeBack Mobility as an innovative leader in rehabilitation technology.
• Create clear messaging for healthcare providers, rehabilitation clinics, hospitals, insurers, distributors, and patients.
• Develop compelling product positioning highlighting clinical outcomes, patient engagement, and AI-driven insights.

• Maintain consistent brand identity across all channels.

   

Demand Generation & Growth Marketing

• Build scalable lead generation programs targeting healthcare organizations and strategic partners.
• Develop multi-channel campaigns including digital marketing, email marketing, webinars, conferences, paid media, and partnerships.
• Optimize the marketing funnel from awareness to qualified opportunities.
• Implement account-based marketing (ABM) for enterprise healthcare customers.

• Support commercial growth through measurable pipeline generation.

   

Thought Leadership

• Position ComeBack Mobility as a thought leader in digital rehabilitation, remote patient monitoring, and AI-powered healthcare.
• Develop educational content including white papers, clinical case studies, webinars, videos, and research publications.
• Build relationships with healthcare professionals, key opinion leaders (KOLs), and rehabilitation experts.

• Support conference participation and speaking opportunities worldwide.

   

Product Marketing

• Lead product launch strategies for new hardware and software solutions.
• Create sales enablement materials, customer presentations, product collateral, and competitive positioning.

• Translate complex technology into compelling customer value propositions.

   

Marketing Analytics & Operations

• Establish marketing KPIs and performance dashboards.
• Optimize customer acquisition costs, conversion rates, and marketing ROI.
• Manage CRM, marketing automation, and analytics platforms.

• Use data-driven insights to continuously improve campaign performance.

   

Required Qualifications

Marketing Leadership

• 7+ years of progressive B2B marketing experience.
• 2+ years leading marketing teams at a senior level (Head of Marketing, VP Marketing, or CMO).
• Proven experience scaling startups or high-growth technology companies.
• Strong strategic planning and execution capabilities.
• Proven success in demand generation and lead generation.
• Experience with content marketing, product marketing, and digital campaigns.
• Strong knowledge of SEO, paid acquisition, CRM, marketing automation, and analytics.
• Experience managing marketing budgets and measuring ROI.

Leadership & Communication

• Exceptional communication and storytelling skills.
• Ability to simplify complex healthcare technology for multiple audiences.
• Strong cross-functional leadership and stakeholder management.
• Entrepreneurial mindset with a willingness to work in a fast-paced startup environment.

What We Offer

• Opportunity to shape the future of digital rehabilitation.
• Direct impact on improving patient recovery worldwide.
• Work with an ambitious international HealthTech team.
• Flexible remote work environment.
• Competitive compensation.
• Professional growth in a rapidly scaling startup.
• Opportunity to build and lead the company's global marketing organization.