Retention Team Lead

Responsibilities

• Lead, develop, and scale the CRM team through hiring, coaching, and performance management;
• Translate CRM strategy into actionable plans, priorities, and team objectives;
• Own CRM backlog, campaign execution processes, and delivery quality standards;
• Drive CRM business performance across revenue, retention, churn, and LTV metrics;
• Identify growth opportunities, optimize CRM economics, and present results to stakeholders;
• Collaborate with product, analytics, BI, and tech teams to improve CRM capabilities and efficiency.

Requirements

• 3+ years of CRM experience in online casino/iGaming, including team leadership;
• Strong understanding of retention, lifecycle marketing, segmentation, and CRM analytics;
• Proven experience managing CRM campaigns, processes, and cross-functional initiatives;
• Data-driven mindset with the ability to prioritize based on business impact;
• Excellent leadership, communication, and stakeholder management skills.