Email Marketing Specialist

We are ZBL — an international product-led EdTech company that creates, launches, and scales its own digital fitness products across global markets, including Tier-1 markets such as the US, UK, and Canada, as well as European countries.

Our ecosystem has an active audience of over 2.2 million users worldwide. We combine product development, content, analytics, and experimentation to build and scale digital products for international audiences.

Currently, we are looking for an Email Marketing Specialist who will help us develop and scale our email marketing direction, build effective communication funnels, and optimize customer journeys.

Responsibilities:

• Plan, create, and launch email campaigns (newsletters, sequences, promotional emails).
• Build and optimize email marketing funnels and automations.
• Segment email databases and personalize communication.
• Analyze email campaign performance (open rate, CTR, conversions).
• Conduct A/B testing for subject lines, content, and campaign structures.
• Collaborate with designers and the marketing team to create engaging email content.

• Set up and manage automated email workflows and triggers.

   

Requirements:

•  English proficiency: B2 level or higher.
• 2+ years of experience in email marketing.
• Strong understanding of email marketing funnels and automation.
• Experience working with email marketing platforms such as SendPulse, Mailchimp, HubSpot.
• Understanding of email marketing analytics and performance metrics.
• Basic knowledge of customer journey and marketing funnels.

• Strong attention to detail and ability to work in a structured way.

   

Nice to Have:

• Experience with CRM systems.
• Basic copywriting skills for email campaigns.
• Experience working with digital products or marketing agencies.

• Understanding of marketing automation strategies.

   

We Offer:

• 100% Remote: Full-time employment with working hours aligned with Ukrainian and European time zones.
  Paid Time Off: 12 calendar days of paid vacation and 5 paid sick days per year.
• Professional Development: Free access to all our educational products, a strong community of experienced marketers, and an environment where you can test bold ideas and hypotheses.
  Career Path: A clear and direct path to becoming a Senior Email Marketing Specialist.
  Startup Culture & Autonomy: Fast decision-making, minimal bureaucracy, a high level of ownership, and the freedom to turn ideas into action without micromanagement.