Paid Social Media Manager

We are seeking a Paid Social Media Buyer with 4-5 years of experience running multi-platform campaigns, with a strong foundation in Meta (Facebook/Instagram Ads Manager) and experience across one or more of TikTok, Pinterest, or Reddit.

This role goes beyond execution - you will play a critical part in content briefing, testing, and mapping paid creative against the funnel.

You’ll work with a diverse mix of brands and verticals – medical, legal, home renovation, retail and D2C – managing campaign strategy and day-to-day optimizations, and contribute to strategic insight development shared with our clients.

Paid Social Strategy & Execution

• Plan, launch, and optimize paid social campaigns across Meta and TikTok (proficiency with Meta is a must in this role)
• Build and manage budgets, audience targeting, funnel segmentation, and testing roadmaps
• Develop media plans aligned to client objectives: lead generation, sales, or signups

• Implement creative testing frameworks (hooks, formats, value props) and track performance across funnel stages

   

Content Briefing & Creative Collaboration

• Translate funnel needs into content briefs for internal or external creative teams
• Guide the development of static, video, UGC, and motion assets based on platform and objective
• Map content types and angles to TOF, MOF, and BOF strategies and campaign structures

• Collaborate with designers, editors, and writers to maintain high-performance ad libraries

   

Attribution, Measurement & Optimization

• Set up and validate pixel, CAPI, and platform conversion events across ad accounts and client sites
• Leverage 3rd-party attribution tools such as Wicked Reports, Triple Whale, or Northbeam to report on performance holistically
• Analyze data trends to identify creative wins, funnel drop-offs, and segment-specific performance

• Generate insights that lead to actionable optimizations and support strategic recommendations

   

Reporting & Client Collaboration

• Deliver weekly and monthly performance reports, including pacing, KPI performance, and next-step recommendations
• Present insights clearly to internal teams and external clients (written or verbal)
• Collaborate cross-functionally with CRO, SEO, and Creative to align performance strategy

What You Bring

Must-Have Qualifications

• 4–7 years of hands-on paid social campaign management experience
• Deep experience with Meta Ads Manager (campaign builds, testing, budget pacing, audiences)
• Experience with at least one additional platform (TikTok, Pinterest, or Reddit)
• Demonstrated ability to brief, test, and scale creative content for performance
• Familiarity with 3rd-party attribution platforms (such as Triple Whale, Northbeam, or Wicked Reports)
• Strong understanding of full-funnel planning, including TOF/MOF/BOF strategies and creative alignment
• Proficiency with performance reporting, including KPIs like CPA, ROAS, MER, and funnel health metrics

• Demonstrated interest and passion for adopting AI in daily workflows — hands-on ability to operate tools like Claude and ChatGPT to build systems for media planning, buying, and data analysis

   

Bonus Skills

• Experience with Google Tag Manager, event tracking, or Shopify integrations
• Background in eCommerce or subscription/lead-gen business models
• Prior agency experience managing multiple client accounts

• Strong spreadsheet/reporting tool fluency (Google Sheets, Looker Studio, AgencyAnalytics)

   

Role Details

• Fully remote position
• Work across a mix of industries, clients, and funnels with support from creative and strategy leads
• Competitive compensation and supportive culture