Performance Marketing Specialist/Paid Media Buyer
HERO ELEMENTS is a lifestyle brand built for high-performing entrepreneurs, by people who are ones themselves. Our mission is to help ambitious people break the grind cycle and build healthier, more sustainable lives through science-backed supplements, tools, and a healthy hustle community.
As we continue to grow we are looking for a Performance Marketing Specialist/Paid Media Buyer with 4+ years of hands-on experience in paid acquisition, preferably within DTC, e-commerce, wellness, lifestyle or other consumer brands.
You will be responsible for planning, launching, optimizing, and scaling paid campaigns across Meta and other relevant paid channels. Working closely with the growth team you will test new angles, improve campaign performance, analyze results, and help build a scalable acquisition engine for ELEMENTS.
What You’ll Do
- Plan, launch, manage, and optimize paid advertising campaigns, primarily across Meta
- Test and scale audiences, creatives, hooks, offers, and campaign concepts
- Monitor daily and weekly campaign performance across key metrics such as ROAS, CAC, CPA, CTR, CPM, CVR, MER, and LTV
- Analyze results and prepare clear performance reports with insights and next-step recommendations
- Work closely with the creative team to improve ads, landing pages, funnels, and promotional materials
- Make data-driven decisions on when to scale, pause, restructure, or iterate campaigns
- Support the development and testing of new paid acquisition strategies and marketing initiatives
- Perform other related advertising and performance marketing tasks as reasonably requested by the Company
What We’re Looking For
- 4+ years of hands-on experience in performance marketing, paid media, or media buying
- Strong experience with Meta Ads Manager and paid social campaign management
- Strong understanding of key paid media metrics, including ROAS, CAC, CPA, CTR, CPM, CVR, MER, AOV, and LTV
- Ability to manage budgets, optimize campaigns, and make data-driven decisions independently
- Experience with creative testing, campaign concepts, hooks, angles, and performance creatives
- Analytical mindset with the ability to turn campaign data into clear insights and actions
- Good written English for reporting, communication, and creative briefs
Nice to Have
- Experience with TikTok Ads, Google Ads
- Experience with Shopify or similar e-commerce platforms
- Experience in supplements, health, wellness, beauty, or premium lifestyle brands
- Experience working with UGC creators, influencer whitelisting, or Spark Ads
- Experience running campaigns in international markets, especially the US, UK
- Understanding of funnels, landing pages, CRO, retention, email/SMS marketing, and post-purchase flows
What We Offer
- Competitive compensation based on experience
- Opportunity to help build and scale a mission-driven premium lifestyle brand
- A trust-based work environment with ownership, autonomy, and no micromanagement
- Remote-friendly and flexible work setup
- The chance to directly impact company growth and help take ELEMENTS to the next level
- A fast-moving, ambitious, and creative team environment