Performance Creative Strategist for Digital Marketing Agency

The company is looking for a Performance Creative Strategist to lead the development, testing, and optimization of high-performing paid social creatives across a portfolio of B2B brands.
 

This role is ideal for someone who combines creative thinking with data-driven decision-making. You'll be responsible for developing concepts for both video and static ads, identifying winning messaging, hooks, offers, and creative angles that drive lead generation and business growth.
 

This is not a production role. Instead, you'll focus on strategy, research, creative ideation, briefing creative teams, and continuously improving performance through structured testing.

 

What You'll Do
 

Creative Strategy & Ideation

• Develop creative concepts for paid social campaigns across multiple B2B brands.
• Create compelling messaging, hooks, offers, and creative frameworks for both video and static ads.
• Build and manage structured creative testing roadmaps.
• Generate fresh ideas based on customer insights, market research, and campaign performance.
• Maintain a continuous pipeline of new creative testing opportunities.
   

Research & Market Analysis

• Research competitor advertising across Meta, LinkedIn, TikTok, and other relevant platforms.
• Monitor industry trends and emerging creative opportunities.
• Analyze customer pain points, motivations, objections, and buying behavior.
• Identify patterns behind successful campaigns and apply learnings to future creative strategies.
   

Creative Briefing & Direction

• Prepare detailed creative briefs for designers, video editors, and content creators.
• Clearly define messaging, objectives, creative direction, and campaign goals.
• Review creative assets and provide strategic feedback to improve performance.
   

Performance Optimization

• Analyze creative performance metrics and identify opportunities for improvement.
• Turn campaign insights into new testing hypotheses and creative concepts.
• Document learnings and contribute to ongoing creative knowledge systems.
• Collaborate closely with media buyers and growth marketing teams to maximize campaign results.
• Continuously refine creative testing frameworks to improve performance over time.
  
   

What We're Looking For
 

Required

• 3+ years of experience in creative strategy, performance marketing, or digital advertising.
• Strong understanding of direct response marketing principles.
• Experience developing creative testing strategies and frameworks.
• Experience creating briefs for designers, editors, or content creators.
• Ability to develop concepts for both video and static advertising creatives.
• Strong analytical mindset with the ability to interpret performance data.
• Experience with Meta advertising platforms.
• Experience collaborating with media buyers and performance marketing teams.
• Ability to manage creative strategy across multiple brands and campaigns.
• Strong understanding of customer psychology, messaging, hooks, and offer development.
• Excellent written and spoken English.
   

Nice to Have

• Agency experience.
• Experience working with B2B brands.
• Experience managing or mentoring creative teams.
• Experience supporting high-budget paid social campaigns.
• Familiarity with advanced creative testing methodologies and performance marketing systems.
   

Why Join?
 

This is an opportunity to play a key role in shaping creative strategies that directly impact business growth. You'll work remotely with a collaborative team, take ownership of creative performance, and have the freedom to test new ideas, learn from data, and make a measurable impact.
 

If you're passionate about performance-driven creativity and know how to develop winning concepts for both video and static ads, we'd love to hear from you. Submit your CV and become part of a team where your ideas can make a real difference.