Director of Marketing

Director of Marketing / CMO — Retail, Asia (relocate only)
We are looking for a marketing leader for a retail business in Asia who will build a systematic marketing function and directly drive revenue growth.
This role is for someone equally strong in strategy and execution: turning chaos into structure, building processes and teams, managing marketing through metrics rather than micromanagement.

About the Role
The CMO will be responsible for building and developing the full marketing function in the region: performance, brand, communications, CRM, and growth. The key objective is to create a unified marketing system that manages the customer lifecycle and directly impacts business outcomes.

Key Responsibilities
- Build and scale the marketing team in a high-growth environment
- Establish operational processes and a KPI framework for marketing
- Manage all key channels: Performance (Meta, Google), SMM, PR, Events, SEO, CRM, Trade marketing
- Integrate channels into a unified growth system
- Drive impact on revenue, margin, and unit economics
- Develop the brand and build community around the product
- Collaborate on digital product development (UX, user journey)
- Build a marketing analytics system (including RFM analysis and reporting)
- Implement AI tools to enhance team efficiency and processes


Requirements
- 5+ years in retail marketing
- Proven experience building marketing teams and processes
- Hands-on experience across key marketing channels
- Experience living or working in Asia — required
- Understanding of local markets, culture, and consumer behaviour
- English B2+
- Active use of AI tools in day-to-day work


Personal Profile
- Systematic thinker who maintains clarity under pressure and uncertainty
- Combines strategic vision with strong attention to detail
- Takes ownership of results and drives initiatives to business impact
- Proactive and action-oriented, not approval-seeking


What We Offer
 - Fast-growing retail business in Asia
- Full relocation required
- International and multicultural environment
- High level of autonomy and real influence on the business