Head of Sales

Portraithy is a Ukrainian studio of premium hand-painted oil portraits. 11 years on the US market. 15,000+ clients across Etsy, our own website, and Instagram. English is the operating language — 80% of our customers are American.
 

We don't need someone to figure things out. We need someone to ship.
 

The diagnostics are done. Funnel baselines, gap maps, lead processing breakdowns — it's all there. You're not walking into ambiguity. You're walking into a clear picture that needs execution, and a team that needs a real leader.
 

The question isn't whether you understand what needs to happen. It's whether you can make it happen — in weeks, not quarters.
 

What success looks like

• Funnel runs as a system, not a manual firefighting loop
• Lead→KEV conversion >50%, KEV→Payment >80%
• Leadership spends ≤1h/week on sales ops by month 3
• Team resistance is gone — not suppressed, actually resolved
• You've built something that works without you in the room
   

How you enter

You start by working leads yourself. Not as a permanent mode — as a deliberate onboarding. You run real conversations, close real deals, feel where the friction is. That's the only honest foundation for managing a team, improving a system, or building something new on top of it.
 

Leaders who skip this step manage abstractions. We've seen how that ends.
 

What we're looking for

• 2+ years leading a sales team (3+ people)
• A real case of building or rebuilding a sales system — with actual timelines (not "worked on it for a year")
• Text-based sales fluency: messengers, e-com, async — not just calls
• Ability to break team resistance and follow through on change
• Active AI usage in your workflow (ChatGPT, Claude, etc.)
• English C1 — non-negotiable, tested live with real sales correspondence
   

Not the right role if

• You need complete context before you move
• You're great at diagnosing and slow at shipping
• Ops stayed on leadership at your last place
• English below C1
   

Compensation

• Base salary: negotiable at offer stage
• Bonuses tied to implementation milestones (day 30 / 60 / 90), conversion growth, and plan execution
• Peak season (US holidays): package reviewed upward
   

Process

1. CV
2. Personality assessments
3. Final interview with CEO / COO