CRM Manager (Email Marketing Specialist)

We are looking for someone who has:

• 2+ years of experience in CRM, lifecycle, retention, or product-led marketing within a product or SaaS company.
• Hands-on experience setting up and launching email campaigns (triggers, newsletters, and lifecycle emails) using CRM/ESP platforms such as Reteno or similar tools.
• Experience building and optimizing email automation flows (welcome, onboarding, retention, reactivation).
• Experience developing and maintaining an email communication strategy for B2C products.
• Strong understanding of audience segmentation and personalization.
• Experience analyzing email performance metrics, including Open Rate, CTR, Conversion Rate, and Unsubscribe Rate.
• Experience running A/B tests on subject lines, content, CTAs, and send times.
• Knowledge of email deliverability best practices (SPF, DKIM, DMARC, sender reputation).
• Understanding of email compliance requirements (GDPR, CAN-SPAM, EAA, etc.).
• Basic HTML/CSS knowledge for editing or reviewing email templates.
• Experience supporting multilingual email communications across different markets.

Responsibilities

• Develop and execute the email lifecycle strategy, including welcome, onboarding, retention, and reactivation campaigns.
• Analyze and optimize the email conversion funnel, retention mechanics, and RFM segmentation.
• Plan and run A/B tests focused on key business metrics such as LTV, Retention, and Churn.
• Segment user audiences and deliver personalized email communications.
• Monitor and analyze email performance, including Open Rate, CTR, Conversion Rate, Delivery Rate, Unsubscribe Rate, and Spam Rate.
• Continuously improve customer retention through email marketing initiatives.
• Manage email infrastructure, including domains, deliverability, and sender reputation.
• Ensure compliance with technical requirements of email providers (Gmail, Outlook, etc.).
• Build and optimize automated email workflows and trigger-based campaigns.
• Ensure all email communications comply with GDPR, CAN-SPAM, EAA, and other applicable regulations.
• Work with basic HTML/CSS to edit or review email templates.
• Localize email content for different markets, taking into account language and cultural differences.
• Collaborate closely with designers, developers, and product managers to launch high-quality email campaigns.

We Offer

• 🌍 Remote-first culture — work from anywhere in the world with a flexible schedule.
• 🩺 Health & Well-being — health insurance, psychologist compensation, sports compensation, and 20 paid sick days.
• 💻 Equipment — all the equipment you need for work. Employees in Ukraine also receive an EcoFlow.
• 🌴 Paid Time Off — 20 paid vacation days plus additional leave for special occasions.
• 📚 Professional Development — annual learning budget for courses, certifications, conferences, and training.
• 🤝 Knowledge Sharing — internal knowledge-sharing sessions and learning events.
• 🇬🇧 English Lessons — corporate English classes to support your professional growth.
• 🎉 Public Holidays — paid days off according to the official holidays in your country of residence.
• 🏢 Coworking Compensation (Ukraine) — coworking expenses covered for employees based in Ukraine.