Digital Marketing Specialist
ThingsBoard, Inc. is a US corporation founded in 2016, with an R&D center in Kyiv, Ukraine. We are the main contributors and maintainers of the ThingsBoard open-source IoT Platform. We deliver and continuously improve a scalable, robust, and affordable IoT Platform that significantly reduces time-to-market for life-changing IoT solutions. We also help companies build outstanding IoT products based on ThingsBoard.
You'll create content and run marketing projects for ThingsBoard — an open-source IoT platform used by developers and companies worldwide. You'll work in a small marketing team and own your work end-to-end, from idea to published piece to results. Expect variety — blog, email, web, social, webinars — and a genuinely technical product worth understanding. A good fit if you like doing the work yourself, figuring out how things actually work, and seeing projects through to the finish.
Requirements:
- Understanding of basic digital marketing (channels, metrics, funnel)
- Experience in content creation
- Ability to manage projects and see them through to completion independently
Upper-Intermediate English
Responsibilities:
- Create content across formats: blog posts, emails, web copy, social media
- Run marketing projects end-to-end — brief, coordinate contributors, launch, report (webinars, collaborations, feature launches)
- Keep the content calendar moving
- Plan and send email campaigns, and track how they perform
- Watch the numbers on your activities, explain what worked, and suggest what to try next
Will be a plus:
- B2B experience
- Background in tech (IT / IoT / hardware / dev tools)
- Experience with webinars, collaborations, or media
- Basic SEO and comfort with analytics (GA4 / GSC)
- You use AI tools to work faster
What We Offer:
- Competitive and transparent compensation based on your experience and impact.
- Meaningful product challenges and clear ownership.
- Supportive team environment with clear goals and feedback.
- Career growth with regular performance reviews.
- Medical insurance or compensation program.
- 17 vacation days and 10 sick leaves.
- Corporate English classes.
- Comfortable office in Kyiv, Podil, with a flexible schedule.
- Work on a global open-source product with 21k+ GitHub stars.
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