Lead Generation Specialist

We are looking for a proactive, results-oriented Lead Generation Specialist to join our team and help drive growth.

In this role, you will be responsible for conducting highly personalized, strategic B2B outreach to connect with companies seeking to expand their technical teams and present our top-tier software engineers.

We are looking for someone who enjoys researching target accounts, crafting tailored messaging, testing new approaches, and managing the entire outreach process from prospecting to qualification. The ideal candidate is self-driven, highly organized, comfortable with routine prospecting activities, and focused on achieving measurable business results.

Success in this role comes from quality, consistency, and personalized communication rather than mass outreach or spam-based automation. We value professionals who continuously refine their approach, take responsibility for outcomes, and focus on creating meaningful conversations with potential clients.

This position is a great fit for a professional who values autonomy, prefers a quality-driven approach to outreach, and is motivated by the challenge of creating new business opportunities in a competitive software development market.

Benefits:

• Fully remote collaboration.
• Access to established lead generation tools, sales infrastructure, and company resources.
• Clear expectations and autonomy in decision-making.
• Direct impact on company growth and business development initiatives.
• High level of autonomy and ownership.

Requirements:

• 2+ years of experience in B2B Lead Generation, Sales Development (SDR), Business Development, IT Recruitment, or a similar client-facing role within the IT industry.
• Experience working with IT outsourcing and/or outstaffing services.
• Proven track record of generating qualified meetings or sales opportunities through outbound activities.
• Strong expertise in LinkedIn Sales Navigator and modern lead generation tools.
• Experience working with CRM systems and maintaining accurate sales pipelines.
• Understanding of software development processes, technologies, and common engineering roles.
• Ability to communicate confidently with technical and business stakeholders.
• Experience conducting personalized, account-based outreach campaigns.
• Excellent written communication and persuasive messaging skills.
• Strong self-organization and ability to work independently in a remote environment.
• Results-oriented mindset with a focus on business outcomes rather than activity metrics alone.
• Ability to handle repetitive tasks while maintaining a high level of quality and attention to detail.
• Creative approach to prospecting and outreach strategy development.
• Proactive attitude, ownership mindset, and willingness to take responsibility for results.

Responsibilities:

• Identify and research prospective clients that may require software engineering talent.
• Conduct highly personalized outreach through LinkedIn, email, and other relevant channels.
• Present suitable developer profiles and engineering capabilities as solutions to clients' business needs.
• Build and nurture relationships with decision-makers, including founders, CTOs, Engineering Managers, and other stakeholders.
• Qualify prospects and schedule Sales Qualified Leads (SQLs) for the management and sales team.
• Handle objections and maintain communication throughout the lead generation process.
• Maintain accurate records of outreach activities and prospect engagement in the CRM.
• Continuously improve outreach approaches, messaging, and prospecting strategies.
• Collaborate with internal stakeholders to align lead generation efforts with company goals.

About project:

Establishing and amplifying the company's brand presence and driving business growth. This function encompasses strategic market research to identify opportunities and understand customer needs, as well as the development and execution of integrated marketing campaigns across various digital and traditional channels. The department focuses on creating compelling content, managing public relations, and analyzing performance data to optimize strategies and ensure effective communication of FlexMade's value proposition to its target audience.