Head of Marketing

About us 

We are  a software development and technology consulting company specializing in AI, Blockchain, FinTech, Web Platforms, and Digital Products.

We work with startups, scale-ups, investment funds, and corporate clients across Europe, the UK, and the USA. Our services include dedicated development teams, software outsourcing, product development, CTO advisory, and technology consulting.

We are looking for an ambitious Head of Marketing who can help us strengthen our market position, generate qualified opportunities, and build a scalable marketing function.

Position Overview

As Head of Marketing, you will be responsible for developing and executing Cyber Bee’s marketing strategy, strengthening our brand, defining our Ideal Customer Profile (ICP), generating qualified leads, and implementing modern AI-powered marketing processes.

This is a strategic and hands-on leadership role combining branding, content, demand generation, partnerships, and marketing operations.

Key Responsibilities

Marketing Strategy

• Develop and execute  marketing strategy.
• Define and continuously refine the Ideal Customer Profile (ICP).
• Identify new market opportunities and growth channels.
• Align marketing activities with business and revenue goals.

Brand Positioning

• Strengthen  positioning within AI, Blockchain, FinTech, and Software Development.
• Develop compelling messaging and value propositions.
• Differentiate us from traditional outsourcing and outstaffing companies.

Content & Thought Leadership

• Build and manage the content strategy.
• Create and oversee:
  • Case studies
  • Blog articles
  • LinkedIn content
  • Industry reports
  • Website content
  • Email campaigns
• Support the personal branding of company leadership.

Lead Generation

• Develop systems for generating qualified B2B leads.
• Improve inbound lead acquisition.
• Support outbound campaigns with marketing assets.
• Create lead nurturing and conversion workflows.

Email Marketing

• Develop newsletter strategies.
• Build and optimize email campaigns.
• Design automated follow-up sequences.
• Improve lead engagement and conversion rates.

Partnership Marketing

• Build strategic partnerships with:
  • Venture Capital firms
  • Accelerators
  • Incubators
  • Consulting firms
  • Technology providers
  • Industry associations
• Create co-marketing initiatives and referral programs.

AI-Powered Marketing

• Research and implement AI tools for:
  • Content creation
  • Market research
  • Lead generation
  • Personalization
  • Marketing automation
  • Analytics
• Continuously improve marketing efficiency using AI.

Analytics & Performance

• Define and track marketing KPIs.
• Build reporting dashboards.
• Analyze campaign performance.
• Optimize marketing spend and ROI.

Required Experience

Must Have

• 3+ years of experience in B2B marketing.
• Experience in:
  • Software Development
  • SaaS
  • AI
  • Blockchain
  • FinTech
  • Technology Services
• Proven experience generating qualified B2B leads.
• Strong content marketing experience.
• Experience with LinkedIn marketing.
• Experience with email marketing and automation.
• Strong analytical and strategic thinking skills.
• Excellent written and verbal English.

Nice to Have

• Experience marketing software development services.
• Experience selling to startups and enterprise clients.
• Experience with HubSpot, Pipedrive, Apollo, Closely, Rely, or similar platforms.
• Experience implementing AI-driven marketing workflows.
• Existing network within the startup or venture ecosystem.

Success Metrics (KPIs)

The successful candidate will be measured on:

• Qualified leads generated.
• Number of sales opportunities created.
• Website traffic growth.
• LinkedIn audience growth and engagement.
• Newsletter subscriber growth.
• Email campaign performance.
• Partner relationships established.
• Marketing-attributed revenue.
• Cost per qualified lead.
• Brand visibility and industry presence.

What We Offer

• Opportunity to build and lead the marketing function.
• Direct collaboration with company leadership.
• Exposure to innovative AI and Blockchain projects.
• International client base.
• Flexible and remote-friendly work environment.
• Significant ownership and decision-making authority.
• Opportunity to grow into a Chief Marketing Officer (CMO) role.

Location

Remote / Hybrid

How to Apply

Please send:

• Your CV or LinkedIn profile.
• Examples of campaigns you have managed.
• Case studies demonstrating measurable results.
• A short explanation of how you would generate qualified B2B leads for a software development company.