Senior Marketing Analyst

📍 Location: EU-based
💼 Cooperation type: Full-time
🧭 Work format: Remote

Stape is a global product-driven IT company and the #1 leader in the server-side tracking market. We’re building a powerful, technically complex product that simplifies server-side tracking for marketers and website owners. Our platform processes over 5 billion requests daily, helping improve tracking accuracy and data privacy for more than 200, 000 clients worldwide.  We work closely with top tech partners, including Meta, LinkedIn, Google, Snapchat, and TikTok to provide advanced tracking capabilities.

We actively participate in industry-specific conferences as sponsors of events like MeasureCamp and Superweek.

We are looking for a skilled and experienced Senior Marketing Analyst to join our team. In this role, you will discover valuable insights from marketing data, help our team make data-driven decisions, and improve marketing campaigns. The ideal candidate is analytical, loves working with data, and has strong technical skills in marketing analytics.

Requirements:

• At least 5 years of experience as a marketing analyst
• Expert knowledge of GA4 and GTM (Server Side is required).
• Strong understanding of main marketing channels (Paid, Organic, Email).
• Skilled in writing, optimizing, and using complex SQL queries for large datasets. Ability to use SQL effectively for data cleaning, transformation, and preparation.
• Experience using Python(Pandas, Plotly) for data analysis. Familiarity with tools like Jupyter Notebooks is a plus.
• Practical experience with visualization tools such as Looker Studio, Power BI, or similar platforms. Able to create clear visualizations to present complex insights.
• Understanding of consent management platforms.
• English proficiency: at least upper-intermediate level (written and spoken).
• Proven ability to collaborate effectively with different teams, including marketing managers and analysts.
• Solid knowledge of statistics and practical experience with A/B testing.

Nice to have:

• Job experience in a product company.
• Experience with GCP

Key tasks:

• Analyze marketing campaigns and provide clear recommendations to improve performance.
• Identify opportunities to improve conversion rates by analyzing user behaviour, anomalies, and A/B test results.
• Automate analytical tasks and create reports in BI tools based on marketing data models.
• Regularly review key marketing metrics and provide hypotheses for future analyses.
• Support the PPC team in tracking and improving the effectiveness of advertising campaigns.
• Develop and implement an effective attribution model for our SaaS product.
• Perform ad-hoc analyses to address critical business questions in a timely manner.

We offer:

• Industry Leader: Make a meaningful contribution to a globally recognized solution that shapes the future of the server-side tracking market
• Flexibility: Enjoy a flexible work schedule with the freedom to choose where you work
• Extended remote workspace setup: Experience the benefits of a fully equipped remote workspace, designed to elevate your productivity and create a comfortable work atmosphere
• Collaborative culture: Engage in a friendly and open team environment that encourages initiative, creativity, and collaboration
• Educational support: Invest in your self-development through a dedicated training and professional growth budget
• Well-Being: Take advantage of 30 days of paid time off (20 standard days + 10 more to cover public holidays), Parental Leave, Anniversary days off, and Study Leave to support your recharge and maintain a balance between work and personal life
• Health support: Feel secure with full coverage for Sick Leave and a dedicated medical insurance budget that prioritizes your health

Excited to join us? Submit your CV and let’s get started!