Head of Creative Production (Luvly)

About the project:
 

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.

Requirements:
 

• Leadership experience
  • 2+ years managing cross-functional creative teams, including team leads
  • Comfortable making tough calls with imperfect data — communicating them clearly, owning outcomes
• Creative production expertise
  • Deep experience with performance creative for web-to-app subscription products — including optimization under rising CPA and platform constraints (Meta PQ, Andromeda)
  • Track record building creative testing frameworks that produce a reliable signal, not noise
  • Strong analytical thinking — can read data, form hypotheses, and validate through experiments
• AI and automation
  • Strategic understanding of how AI integrates into creative production — from ideation to QA to scaling
  • Hands-on experience with AI tools in creative workflows (or strong intent to build expertise quickly)
• Audience and category fit
  • Experience with female audiences, ideally in beauty, wellness, or health categories, would be an advantage
• Soft skills and culture fit
  • Comfortable in strategic transition — clarity under uncertainty, strong ownership of outcomes
  • Direct, structured communicator — gives honest feedback, breaks down complex problems, drives clarity in decisions
  • Strong ownership during uncertainty — takes responsibility for outcomes, maintains focus during strategic transitions
     

Responsibilities:
 

• Strategy
  • Set the creative strategy for Luvly — define which angles, formats, and audiences we test, and which we double down on
  • Translate audience insights into creative directions — partner with product and analytics to understand what resonates and why
  • Drive R&D in creative production — explore emerging formats, test new approaches, and bring back learnings the team can scale
• Team and process
  • Lead and develop three teams (creative production, design, automation), totaling 20+ people, including team leads
  • Drive creative success rate as the core team KPI — own the diagnosis, the plan, and the execution
  • Build creative processes that scale: from ideation to QA to performance review
• Execution and decisions
  • Make calls on creative direction backed by data, not opinion — and own those calls
  • Decide what to test, how to test it, and when to scale or kill — own the experimentation framework
  • Partner with the automation lead to design and execute the AI/automation strategy — building systems that scale creative output without scaling team size proportionally
  • Partner closely with media buying, product, and analytics to align creative output with business priorities 

Employee Benefits:
 

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.