Middle Retention Manager

About us

We are an international B2C iGaming company operating since 2020. We are looking for a Middle Retention Manager who will be responsible for improving player retention, increasing redeposits, and maximizing customer value across Asian markets.

Responsibilities

• Manage retention strategy for assigned player segments.
• Develop and optimize CRM campaigns, automations, and bonus mechanics.
• Monitor LTV, Redeposit, Churn, and engagement metrics.
• Analyze player behavior and identify growth opportunities.
• Collaborate with Affiliate and VIP teams to improve traffic quality and retention performance.
• Conduct A/B tests and optimize player journeys.
• Build reports and provide actionable insights.

Requirements

• 2+ years of experience in CRM, Retention, or Lifecycle Marketing within iGaming.
• Strong understanding of LTV, ARPU, Redeposit, and Churn metrics.
• Experience with CRM platforms and automated communication flows.
• Strong analytical skills and experience working with data.
• English level: Upper-Intermediate+.