SaaS Sales Manager

Responsibilities:

• Conduct cold calls and outbound sales conversations with potential B2B customers.
• Contact inbound and warm leads generated from advertising, website traffic, campaigns, or other marketing channels.
• Qualify prospects and understand their tendering needs, pain points, budget, decision-making process, and timeline.
• Present Tender Navigator clearly and confidently during discovery calls and product demos.
• Run online demos and explain the product value in a practical, business-focused way.
• Follow up with leads who have shown interest but have not yet made a decision.
• Maintain consistent communication with prospects through calls, emails, reminders, and follow-up sequences.
• Handle objections and help prospects understand the business value of the Tender Navigator subscription.
• Close deals and convert qualified prospects into paying customers.
• Keep CRM records updated with lead status, notes, next steps, and expected closing probability.
• Share feedback from prospects with the product and marketing teams.

Experience:

• experience in B2B SaaS sales.
• Experience selling subscription-based software or digital platforms.
• Strong cold calling experience.
• Experience conducting SaaS product demos.
• Experience managing follow-ups and nurturing undecided leads.
• Ability to explain software products in a simple and convincing way.
• Understanding of SaaS sales funnels, conversion rates, demos, trials, subscriptions, and customer onboarding.
• Ability to work with CRM systems and structured sales pipelines.
• Comfortable working with sales targets and measurable KPIs.

Ideal

• Speaks German at a native or near-native level.
• Has strong English for internal communication.
• Has already sold SaaS products successfully.
• Is confident with cold calling.
• Knows how to conduct a demo and guide the conversation toward a buying decision.
• Is persistent with follow-ups without being pushy.
• Can work with leads who are interested but hesitant.
• Understands that in SaaS, many leads need structured follow-up before they convert.
• Can work independently and report progress clearly.
• Is commercially minded and understands conversion metrics.
• Can understand the value of Tender Navigator for companies that regularly search for and participate in tenders.

Nice to Have

• Experience with B2B SaaS in tendering, bid management, business intelligence, GovTech, legal tech, or similar sectors.
• Experience selling to SMEs, consultants, suppliers, agencies, or professional service companies.
• Experience working with marketing-generated leads.
• Experience improving sales scripts, demo flow, and follow-up sequences.