Chief Marketing Officer (CMO)

Dataforest is looking for a strategic and hands-on Chief Marketing Officer to lead our marketing direction and accelerate company growth. The ideal candidate has a strong background in digital marketing, brand strategy, and data-driven decision-making, with a proven ability to build and manage high-performing teams.

Key Responsibilities:

• Develop and execute a marketing strategy that focuses on generating leads and driving revenue growth.
• Develop and implement creative and data-driven marketing initiatives that increase brand awareness and inbound leads.
• Analyze markets, competitors, and customer behavior to find new growth opportunities.
• Build, lead, and mentor a high-performing marketing team.
• Coordinate digital campaigns with a focus on measurable ROI.
• Strengthen the Dataforest brand through thought leadership, storytelling, and a consistent visual and communication identity.
• Grow visibility in both classic search and AI answer engines (AEO / GEO), so Dataforest is found and cited where buyers now research.
• Collaborate with Lead Gen, Sales, and Delivery teams to align marketing activities with business goals.
• Track performance metrics, manage marketing budgets, and report directly to the CEO.

• Continuously research and test new marketing tools, channels, and trends to keep the company ahead of competitors.

   

Requirements:

• 8+ years in digital marketing, with 5+ in senior leadership (Head of Marketing / Marketing Director / CMO), ideally inside an IT, software, or data services company.
• Proven ability to build a marketing function and team from the ground up: a small in-house core plus orchestrated external specialists (SEO, copywriting, partnerships).
• A quantifiable pipeline track record. For example, marketing-attributed deals added, scaled MQL programs etc.
• Hands-on experience marketing to US and EU buyers.
• Multi-channel command across SEO and AI search (AEO / GEO), content, SMM, PR, events, and partnerships.
• Strong technical fluency: comfortable working directly with engineering and product teams. 
• Early, practical adopter of AI in marketing (automation, AI-assisted content, AI search visibility), not a recent convert.
• Data-driven and board-ready: builds dashboards and attribution (HubSpot CRM, Google Analytics, Looker Studio), runs ROMI / CAC analysis, and reports marketing in revenue terms to the CEO.
• Experience with marketing automation and the core stack: HubSpot, Google and LinkedIn Analytics and Ads.
• Strong leadership and team management skills, with the executive presence to run strategy sessions with the CEO and department heads.
• Excellent communication and presentation skills.
• English: professional working proficiency or higher.

Nice to have:

• Certifications (Digital Marketing, HubSpot, Google etc)
• Experience marketing IT outsourcing, software development, data engineering, or AI services.

We offer:

• Great networking opportunities with international clients, challenging tasks;
• Building interesting projects from scratch using new technologies;
• Personal and professional development opportunities;
• Competitive salary fixed in USD;
• Paid vacation and sick leaves;
• Flexible work schedule;
• Friendly working environment with minimal hierarchy;
• Comfortable, spacious, and well-equipped office in the city center;
• Team building activities, corporate events.