Account Executive, Mid-Market North America · Enterprise SaaS

Account Executive (Mid-Market)

PromoRepublic · Remote · Full-time

PromoRepublic is an AI-first franchise marketing platform helping multi-location brands grow across North America, Australia, and the UK.

We work with franchise systems where buying decisions involve corporate marketing teams, operations leaders, and sometimes franchisee networks. These aren't transactional SaaS deals. They require a consultative approach, operational fluency, and the patience to move complex organizations from interest to commitment.

We're hiring an Account Executive to own new logo acquisition across SMB and mid-market franchise brands.

This is a new logo hunting role. Your primary job is to find, qualify, and close net-new accounts — franchise brands operating 20–200 locations who need a more intelligent, execution-focused local marketing platform.

You'll be the second AE on a small, commercially focused team. The pipeline infrastructure is being built. The playbooks are being refined. You'll contribute to both while closing deals.

If you've historically been the person who fills their own pipeline, runs tight discovery, and finds a way to close without waiting for perfect conditions, this role was built for you.

What You'll Own

New Logo Acquisition

Your primary responsibility is sourcing and closing net-new franchise brand customers across the SMB and mid-market segments.

You'll own the full sales cycle from first contact to signed contract:

• outbound prospecting and pipeline generation
• discovery and qualification
• solution framing and demonstration
• proposal and commercial negotiation
• contract close and handoff to Customer Success

Target accounts typically include:

• franchise brands with 20–200 locations
• North America primary; ANZ and UK secondary
• verticals including food & beverage, home services, health & wellness, retail, and professional services

You'll be expected to carry a meaningful percentage of your pipeline from self-sourced outbound activity. Inbound and marketing-qualified leads will supplement, not replace, your prospecting motion.

Pipeline Development

You'll build and maintain a healthy, well-qualified pipeline with accurate stage and close forecasting.

This means:

• consistent outbound activity across email, phone, LinkedIn, and events
• tight qualification using a structured framework (ICP fit, buying authority, urgency, budget)
• accurate CRM hygiene and forecast discipline
• contributing intelligence from lost deals and competitive encounters back into the team

You'll work closely with the Head of Pipeline Generation on campaign-driven pipeline support, but day-to-day prospecting ownership sits with you.

Solution Selling and Demonstration

PromoRepublic is not a simple tool sale. Franchise buyers are evaluating whether your platform can actually change outcomes across a distributed operator network.

You'll need to:

• run consultative discovery that surfaces real operational and marketing pain
• connect platform capabilities to franchise-specific business outcomes
• deliver compelling, customized demonstrations that speak to both corporate and franchisee needs
• handle technical and commercial objections with confidence and specificity
• involve internal resources — product, CS, leadership — at the right moments without over-relying on them

Strong candidates understand the difference between feature-led demos and outcome-led conversations. We're looking for the latter.

Commercial Execution

You'll negotiate and close deals with accuracy and commercial judgment.

This includes:

• structuring deals appropriate to account size and complexity
• managing multi-stakeholder buying processes
• handling procurement and legal coordination when required
• protecting deal economics while maintaining customer trust
• flagging expansion potential to CS at handoff

You'll partner with the Head of Customer Success on accounts where CS involvement accelerates close. You'll partner with leadership on strategic deals that warrant executive-level engagement.

Process, Tooling, and AI Operations

We are building an AI-powered commercial organization.

You'll use AI tools as a core part of your daily workflow — for research, outreach personalization, call preparation, and deal management.

Core tooling includes:

• Claude with all needed tools and our platform integrated
• HubSpot CRM
• LinkedIn Sales Navigator
• Zoom
• Internal demo environment and sandbox tooling

You'll be expected to bring your own discipline to pipeline hygiene, activity tracking, and forecast accuracy. We value AEs who are operationally reliable, not just talented in the room.

Who You Are

You likely have:

• 2–5 years of B2B SaaS sales experience, with a demonstrated track record of closing net-new accounts
• experience selling to marketing, operations, or franchise leadership personas
• a history of self-sourcing a meaningful portion of your pipeline
• comfort navigating multi-stakeholder deals with 2–4 decision-makers
• strong written communication skills and high outbound output quality
• confidence and presence at in-person events — we run CMO Peer Talks, a community of franchise marketing leaders, and use offline dinners and events as a deliberate pipeline channel

You are:

• genuinely competitive about pipeline and close rate
• disciplined about CRM hygiene and forecast accuracy
• confident running discovery and demos without heavy internal support
• comfortable operating in a smaller team where the playbook is still being built
• already using AI tools in your sales workflow

Experience with the following is a strong plus:

• franchise or multi-location business models
• marketing technology or local marketing platforms
• selling into the 20–200 location franchise segment
• agency or channel partner ecosystems

English proficiency must be C1 or above. Spanish is a plus.

What Success Looks Like

Success in this role is measurable.

Key indicators include:

• quota attainment on new logo ARR
• self-sourced pipeline as a percentage of total pipeline
• average deal cycle length and velocity
• forecast accuracy within defined thresholds
• quality of CS handoff documentation and activation readiness
• competitive win rate and deal economics

We value pipeline discipline, commercial accuracy, and consistent execution — not just big individual wins.

Key Relationships

This role reports to the Co-founder and CEO.

You'll work closely with:

• Head of Pipeline Generation / Marketing
• Head of Customer Success
• Senior Customer Success Managers
• Product Manager
• Co-founders (CEO and CTO)

You'll act as the commercial interface between prospective customers and the PromoRepublic platform — and as an important source of market intelligence for the broader team.

What We Offer

• A defined new logo hunting role with real quota ownership from day one
• A growing platform actively repositioning around AI agent execution — a genuinely differentiated story in the market
• A small, commercially focused team where your contribution is visible and your impact measurable
• Modern sales tooling designed to increase leverage, not create overhead
• A distributed international team across Europe and the US
• Fully remote work environment
• Compensation structured with a competitive base, uncapped commission, and performance-linked upside

Why This Role Exists

PromoRepublic is in a growth phase that requires more deliberate new logo acquisition than a single AE can execute alone.

The market for AI-enabled franchise marketing platforms is maturing. Franchise brands that were early-stage evaluators 18 months ago are now making active decisions. The window to establish relationships and close deals in the mid-market segment is open — but it requires consistent, high-quality pipeline activity to capture it.

This role exists to accelerate that capture.

If you're a commercially disciplined AE who knows how to find and close franchise buyers, build pipeline in a semi-structured environment, and operate with real ownership over your number, we'd like to speak with you.