CRM specialist

Hi there! We’re Softsich 👋
A young, ambitious, and fast-growing company creating innovative digital products.
We’re looking for a CRM Specialist who combines analytical thinking, attention to detail, and a systematic approach to user retention and lifecycle management.

Your key responsibilities will include:
– Work with promo plans and execute campaigns across your projects.
– Manage automated CRM flows (email, SMS, push, pop-ups) and perform urgent manual sends.
– Set up and optimize communication logic based on retention and lifecycle strategies.
– Segment users (active, inactive, VIP, churn, reactivation, etc.) based on events and attributes.
– Work with Customer.io (campaigns, broadcasts, journeys, segments).
– Monitor the correctness of communications and prevent segment overlaps.
– Analyze campaign performance and prepare recommendations for optimization.
– Collaborate with product, CRM, and other teams to implement communication logic and launches.
– Conduct market and competitor analysis, including CRM best practices.
– Participate in setup and launch of new brands.

It’s a match if you have:
– Experience working with Customer.io or similar automation platforms.
– Experience working with TrueLabel.
– Understanding of email / SMS / push / pop-up automation principles.
– Knowledge of retention metrics (churn, reactivation, CTR, CR, etc.).
– Experience with user segmentation based on events and attributes.
– Understanding of how bonus mechanics impact CRM flows.
– Basic or confident knowledge of HTML/CSS for email templates.
– Strong analytical thinking and ability to work with data.
– English proficiency at the Intermediate level.

Would be an advantage:
– Experience with Tableau or similar analytics tools.

What we offer:
– Flexible schedule and the choice to work remotely or from our offices in Kyiv or Warsaw.
– 24 paid vacation days, sick leave, and medical insurance (in Ukraine; other countries in progress).
– A friendly team where it’s easy to ask questions, learn, and be yourself.
– Coverage of expenses for professional events.
– Birthday greetings, team buildings, and plenty of real teamwork.
– Zero support or cooperation with the aggressor country or any related businesses.
If this approach resonates with you — feel free to apply 🚀