CRM and Retention Manager

Job Summary

We are looking for a data-driven and proactive CRM & Retention Manager to build, develop, and scale the CRM function for a fast-growing CS2 skins gambling product. In this role, you will own the retention strategy across the full user lifecycle, from onboarding and activation to engagement, churn prevention, and winback. You will work closely with product, marketing, and analytics teams to create personalized, automated, and performance-driven CRM campaigns that improve retention, increase user engagement, and drive long-term user value across key iGaming markets.
 

Required Qualifications:

• 3+ years of experience in CRM, Retention Marketing, Lifecycle Marketing, or a similar role within the iGaming industry.
• Proven experience working with Tier-1 and Tier-2 markets.
• Hands-on experience launching and optimizing CRM campaigns across email, push notifications, SMS, and in-app messaging.
• Strong understanding of lifecycle marketing, user segmentation, user journeys, and retention mechanics.
• Experience building automated lifecycle flows, including onboarding, activation, engagement, retention, churn prevention, and winback journeys.
• Ability to segment audiences using behavioral, product, and transactional data.
• Strong analytical mindset with the ability to make decisions based on performance metrics.
• Experience working with key CRM and product metrics, including D1/D7/D30 retention, churn rate, LTV, ARPU, conversion rate, engagement rate, and reactivation rate.
• Experience running A/B tests, analyzing results, and scaling successful CRM initiatives.
• Ability to identify churn drivers and develop retention hypotheses to reduce churn and reactivate users.
• Strong collaboration skills and experience working with product, marketing, analytics, and creative teams.
• Proactive, independent, and motivated to build CRM as a strategic growth function rather than just a communication channel.
• Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.
• Ability to work within the CET/EET time zone.

Your Advantage:

• Experience with CS2 skins trading, skins gambling, online casinos, betting, or related iGaming products.
• Experience working with LATAM and CIS markets.
• Understanding of email deliverability, sender reputation, and messaging performance optimization.
• Experience with mobile apps, subscription products, performance-driven products, or high-frequency transactional platforms.
• Basic understanding of SQL, analytics tools, data structures, and product analytics.
• Experience with advanced personalization, dynamic content, and automated lifecycle journeys.
• Strong product thinking and ability to connect CRM initiatives with broader user experience improvements.

Ideal Candidate

The ideal candidate is a hands-on CRM and retention specialist with a strong iGaming background and a deep understanding of how to influence user behavior across the lifecycle. You are comfortable working with data, building segmentation logic, launching multi-channel campaigns, and continuously testing new hypotheses to improve retention and monetization. You think strategically but execute quickly, understand the psychology of iGaming users, and know how to turn CRM into a measurable driver of business growth. You are proactive, independent, commercially minded, and excited to build scalable CRM systems for a competitive CS2 skins gambling product.

Key Responsibilities

• Build and own the CRM and retention strategy across all stages of the user lifecycle.
• Plan, launch, optimize, and scale CRM campaigns across email, push, SMS, and in-app channels.
• Design and implement automated lifecycle journeys, including onboarding, activation, engagement, retention, churn prevention, and winback flows.
• Segment users based on behavioral, product, transactional, and engagement data.
• Personalize communications to improve activation, conversion, retention, engagement, and reactivation.
• Analyze CRM performance using key metrics such as D1 / D7 / D30 retention, churn rate, LTV, ARPU, conversion rate, engagement rate, and reactivation rate.
• Run A/B tests across messaging, timing, offers, channels, and audience segments.
• Identify churn patterns and develop CRM hypotheses to reduce churn and bring inactive users back.
• Work closely with product, marketing, analytics, design, and content teams to improve the user journey.
• Translate user behavior insights into actionable CRM campaigns and lifecycle improvements.
• Continuously optimize communication frequency, channel mix, personalization logic, and campaign performance.
• Build reporting dashboards and performance feedback loops for CRM activity.
• Develop CRM as a strategic growth function that contributes directly to user retention, monetization, and long-term product success.

Recruitment Process

1. Application Review (1-2 weeks).
   If you have not received a response from the recruiter, your experience is irrelevant to this vacancy.
2. Interview Stages (2-3 weeks).
   1. Prescreen Call with Recruiter - 30 min.
   2. Test Assignment (Optional).
   3. Technical Interview with Marketing Manager - 1.5 hr.
   4. Final Interview with CPO - 1 hr. 
3. Job Offer
4. Referrals: Employment and Background Check

We Offer

• Competitive compensation package (depends on your experience and skills).
• Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice.
• 29 business days of vacation and paid sick leave.
• Corporate equipment (laptops, monitors, etc.).
• Professional courses/certifications (200 EUR per year).
• Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions.
• Values-driven culture with a friendly and supportive work environment.
• Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency.
   

We’re not looking for someone to just “join the team” - we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.

If that sounds like you, send over your CV and let’s talk!