CRM/Retention manager / Senior / IGaming

                              Senior CRM Retention Manager

About Us

We are an iGaming company with over 3 years of experience and a team of 1,300+ professionals. Our portfolio includes 10+ successful projects operating across Tier 1–3 markets. We value expertise, innovation, and efficiency, creating an environment where talented professionals can grow and make an impact.

Join our team and help drive player retention, engagement, and revenue growth across key markets.

Responsibilities

• Develop and execute CRM retention strategies focused on player engagement, retention, and revenue growth.
• Plan, launch, and optimize CRM campaigns across Email, SMS, Push, and other communication channels.
• Manage player segmentation, personalization, and automated customer journeys throughout the customer lifecycle.
• Analyze CRM performance using key metrics (Retention Rate, LTV, ARPU, ROI, Conversion Rate) and implement data-driven improvements.
• Create and optimize promotional offers, bonus campaigns, loyalty programs, and reactivation activities.

• Collaborate with Marketing, Product, BI, and Analytics teams to deliver effective retention initiatives and enhance the player experience.

   

Requirements

• 3+ years of experience in CRM, Retention Marketing, or Lifecycle Marketing within the iGaming industry.
• Proven experience working with Tier-1 markets.
• Strong understanding of player retention strategies, segmentation, loyalty programs, and promotional mechanics.
• Experience with CRM platforms (Smartico will be a plus).
• Strong analytical skills and experience working with CRM performance metrics (LTV, ARPU, ROI, Retention Rate, Conversion Rate).
• Experience running A/B tests and optimizing customer journeys based on data insights.
• Ability to manage multiple projects in a fast-paced environment.
• Intermediate English will be a plus

• Fluent Ukrainian and Russian communication skills

   

Why Join Us

• Fully remote work format (Mon–Fri, 10:00–19:00 UTC+2).
• Competitive salary package.
• Paid vacation, sick leave, and Birthday Day Off.
• Professional growth opportunities and knowledge-sharing culture.
• Fast decision-making processes and minimal bureaucracy.
• Dynamic environment with ambitious goals and international projects.

If this opportunity sounds like a good fit, we’d love to hear from you — send us your resume and let’s talk.