CMO (Africa/Igaming)

CHIEF MARKETING OFFICER (CMO)

Remote | South Africa Preferred | iGaming / Betting
 

ABOUT THE COMPANY

We are a fast-growing international iGaming company operating in the South African market. Following a successful launch phase, the business is now entering a new stage of growth and scaling.

Our product portfolio includes both mass-market and premium betting brands, with a strong focus on customer acquisition, retention, and brand development. We are building a high-performance team that combines operational excellence, entrepreneurial mindset, and deep market expertise.

As part of our growth strategy, we are looking for an experienced marketing leader who can take ownership of the entire marketing function, build scalable processes, and drive sustainable business growth.
 

ABOUT THE ROLE

We are looking for a hands-on Chief Marketing Officer (CMO) to lead and scale the company's marketing organization.

This role combines strategic leadership with operational execution. You will oversee all major marketing functions, including CRM, Affiliate Marketing, Organic Growth, Social Media, Digital Marketing, and Brand initiatives.

The ideal candidate has experience working in iGaming or Betting, understands performance-driven marketing, and is comfortable operating in a fast-paced startup environment where building teams and improving processes are equally important as delivering business results.

You will work directly with the CEO and Executive Team and play a key role in shaping the company's future growth strategy.
 

GOALS FOR THE FIRST 90 DAYS

• Conduct a full audit of current marketing operations, team structure, channels, and performance

• Ensure continuity of ongoing marketing initiatives while identifying improvement opportunities

• Evaluate existing marketing processes and implement quick wins

• Assess team capabilities and identify hiring needs

• Build a roadmap for marketing optimization and future scaling

• Establish clear KPIs and reporting frameworks across all marketing functions

• Develop a strategic growth plan aligned with business objectives
 

WHAT YOU WILL DO

• Own and execute the overall marketing strategy across all acquisition and retention channels

• Lead CRM, Affiliate Marketing, Organic Marketing, Social Media, Digital Marketing, and Brand Marketing initiatives

• Build, manage, mentor, and scale the marketing team

• Develop marketing processes, reporting structures, and operational frameworks

• Analyze channel performance and allocate budgets based on ROI and business impact

• Identify growth opportunities and launch new acquisition initiatives

• Improve customer acquisition, retention, and lifetime value metrics

• Work closely with Product, Operations, and Executive teams to support business growth

• Drive marketing innovation, testing, experimentation, and optimization

• Ensure compliance with local regulatory and licensing requirements

• Provide regular reporting, insights, and recommendations to senior leadership

• Act as a key stakeholder in strategic business decisions

WHAT WE ARE LOOKING FOR

• 5+ years of experience in iGaming, Betting, or performance-driven digital marketing

• 3+ years in a leadership position managing multiple marketing functions

• Strong experience across CRM, Affiliate Marketing, Organic Growth, Digital Marketing, and Social Media

• Proven experience building and scaling marketing teams

• Experience developing marketing strategies and managing budgets

• Strong analytical mindset and ability to make data-driven decisions

• Experience working in startup or scale-up environments

• Ability to balance strategic thinking with hands-on execution

• Strong stakeholder management and communication skills

• B2+ English
 

NICE TO HAVE

• Strong understanding of the South African betting market

• Experience working with licensed betting operators

• Experience managing multi-channel marketing organizations

• Experience launching or scaling betting brands

• Experience building marketing teams from scratch
 

WHY JOIN US

• Opportunity to lead the entire marketing function and shape company growth

• Direct collaboration with founders and executive leadership

• High level of ownership and decision-making authority

• Ability to build and structure your own team

• Fully remote work environment

• Fast-growing company with ambitious expansion plans

• Competitive compensation package

• Future performance-based bonus program

• Potential participation in share option programs

• Dynamic startup culture with significant growth opportunities

• Opportunity to make a measurable impact on business performance