Head of Digital Marketing

We are looking for a Head of Digital Marketing who can manage not only advertising accounts, but the entire customer acquisition ecosystem: performance channels, CPA partners, analytics, funnels, budgets, team management, and achievement of business targets related to loan disbursements.

This position is ideal for a candidate who is data-driven, able to quickly identify bottlenecks in the funnel, scale high-performing channels, and build a strong marketing team.

What We’re Looking For

• At least 2 years of experience in a leadership role within Digital Marketing or Performance Marketing
• Experience managing a team of 4+ specialists, including media buyers, affiliate managers, SMM specialists, retention/CRM managers, and analysts
• Hands-on experience with performance marketing channels: Google Ads, Meta Ads, TikTok Ads, CPA/Affiliate Traffic
• Strong understanding of key marketing metrics: CPA, CPL, CPS, CAC, ROMI, EPC, CR, and Approve Rate
• Experience managing advertising budgets and monitoring channel performance
• Ability to analyze the entire conversion funnel: registrations, applications, approvals, signings, and disbursements
• Experience working with CPA networks, affiliate partners, bid management, and traffic quality control
• Strong leadership skills, including task delegation, KPI management, employee development, and team building
• Experience in MFO, fintech, lending, or consumer finance will be a significant advantage

Required Tools & Platforms

• Google Ads, Meta Ads Manager, TikTok Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio, Power BI, Metabase, or similar BI tools
• Advanced Excel / Google Sheets skills
• CPA/Affiliate platforms: Affise, Everflow, Tune, Keitaro, or similar
• Tracking and analytics tools: AppsFlyer, Adjust, Firebase, or similar
• CRM/CDP systems and internal administrative platforms
• Customer communication channels: Telegram, Email, SMS, Push Notifications
• Task management tools: Jira, Trello, Asana, Notion, or similar

Key Responsibilities

• Lead the digital marketing function and take ownership of customer acquisition targets
• Monitor and optimize key business metrics, including first-time disbursements, total disbursements, CAC, CR, Approve Rate, Signing Rate, and ROMI
• Develop and scale acquisition channels such as Google, Facebook, TikTok, CPA, mobile traffic, and alternative traffic sources
• Manage CPA partnerships, including pricing, traffic quality, scaling opportunities, partnership terms, and payout control
• Analyze the marketing funnel and identify growth opportunities at every stage: Registration → Application → Approval → Signing → Disbursement
• Manage and allocate the marketing budget across channels based on performance and ROI
• Set goals, assign tasks, monitor KPI achievement, and support employee development
• Generate hypotheses, launch tests, and evaluate results based on data and performance metrics
• Collaborate closely with Product, Risk, Analytics, Contact Center, and Sales teams
• Participate in strategic business decisions that drive company growth

What We Offer

• Fully remote work environment
• Schedule: Monday–Friday, 9:00 AM – 6:00 PM (Spain time)
• Competitive salary with opportunities for financial growth
• Direct impact on key business performance indicators
• Autonomy and decision-making authority within your area of responsibility
• Opportunity to build, develop, and strengthen your team
• Support for launching new hypotheses, channels, and marketing tools

Expected Outcomes

• Achievement of targets for first-time and total loan disbursements
• Reduction or maintenance of CAC within planned benchmarks
• Improved efficiency of performance marketing channels
• Successful scaling of CPA partnerships and alternative traffic sources
• Greater transparency in analytics and stronger team performance
• A systematic, data-driven approach to funnel optimization rather than simply running advertising campaigns