Digital Marketing Specialist (B2B SaaS, Hands-on)

About the Role

We are looking for a Digital Marketing Specialist who will help maintain, execute, and improve the company’s marketing processes.

This is a hands-on role for someone who:

• Enjoys getting things done independently
• Learns new tools and processes quickly
• Thinks systematically and is process-oriented
• Can execute tasks autonomously and proactively suggest improvements

The Digital Marketing Specialist will work directly with the Head of Marketing and help support and scale the company’s marketing system.

Responsibilities

• Work with the marketing funnel and customer journey
• Help improve marketing processes and lead nurturing workflows
• Execute marketing initiatives and support marketing operations
• Manage and optimize email marketing, website forms, and marketing integrations
• Maintain tracking systems and marketing infrastructure
• Participate in lead generation activities and customer acquisition processes
• Analyze marketing performance metrics and identify improvement opportunities
• Help ensure the marketing system operates efficiently and reliably

Who We Are Looking For

We are looking for a digital marketer who:

• Can work independently
• Is comfortable with hands-on execution
• Quickly adapts to new tools and technologies
• Thinks systematically and is process-oriented
• Wants to improve marketing, not just complete assigned tasks

Must-Have Qualifications

• 3+ years of experience in digital marketing
• Experience in B2B marketing
• Strong understanding of marketing funnels, customer journeys, and lead generation principles
• Experience contributing to lead generation programs
• Hands-on experience with email marketing, websites, CRM systems, and marketing tools
• Strong execution mindset and willingness to work hands-on
• High level of ownership, organization, and learning agility
• English proficiency: Upper-Intermediate (B2) or higher

Nice to Have

• Experience in B2B SaaS, AdTech, or MarTech
• Experience working with international markets
• Experience automating marketing processes
• Experience using AI tools for marketing

How We Work

• We view marketing as a system, not a collection of isolated tasks
• We focus on outcomes, quality execution, and continuous improvement
• Minimal bureaucracy
• High level of autonomy
• Fast-paced and flexible work environment

What We Offer

• A hands-on role with real impact on marketing performance
• Direct collaboration with the Head of Marketing
• High level of ownership and autonomy
• Exposure to international markets
• Fully remote work environment
• A strong team and a high-quality product

Role Summary

The Digital Marketing Specialist is a hands-on marketer who helps execute and improve the company’s marketing processes, supports marketing operations, and contributes to building a reliable, scalable, and effective marketing system.