CRO Specialist / Funnel Manager

We are looking for a data-driven CRO Specialist / Funnel Manager who will own the optimization and performance of our marketing funnels.

This role sits at the intersection of data, media buying, and creative production. You will be responsible for managing traffic flows, analyzing funnel performance, running A/B tests, and turning data into actionable recommendations that improve conversion rates and profitability.

If you enjoy finding bottlenecks, testing new ideas, and making decisions based on numbers rather than assumptions, we'd love to hear from you.

Responsibilities

• Manage and optimize landing pages, offers, and traffic flows within Keitaro or similar tracking platforms.
• Monitor and improve funnel performance across multiple campaigns.
• Launch and analyze A/B tests for landing pages, offers, headlines, layouts, CTAs, and user journeys.
• Identify winning and losing funnel elements based on statistical data.
• Work closely with Media Buyers to align funnel strategy with traffic sources, targeting, and campaign angles.
• Collaborate with Copywriters and Designers by providing performance insights and creative recommendations.
• Track and analyze key performance metrics including CTR, CR, CPA, EPC, ROI, and other funnel KPIs.

• Prepare clear performance reports and actionable optimization plans.

   

Requirements

• Hands-on experience with Keitaro, Voluum, Binom, or similar affiliate tracking platforms.
• Strong understanding of conversion funnels, traffic routing, postbacks, redirects, and tracking setup.
• Experience in affiliate marketing, performance marketing, lead generation, or media buying environments.
• Strong analytical mindset and ability to make decisions based on data.
• Experience running and evaluating A/B tests.
• Understanding of key marketing metrics such as CTR, CR, CPA, ROI, and EPC.

• Ability to work independently and take ownership of funnel performance.

   

Nice to Have

• Basic HTML/CSS/JavaScript skills.
• Experience with spy tools such as AdSpy, Anstrex, or similar platforms.
• Experience working with high-volume paid traffic campaigns.

• Familiarity with Crypto, Finance, iGaming, Lead Generation, or other direct-response verticals.

   

What We Offer

• Fully remote position.
• Long-term cooperation.
• Direct impact on campaign performance and business growth.
• Opportunity to work closely with experienced media buyers and creative teams.

• Fast-paced, performance-driven environment where your ideas are implemented quickly.