User Acquisition Manager (RnD)

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters
• Respect and support others
• Initiate and own
• Voiceopenly
• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

We’re looking for a User Acquisition Manager to join a new R&D direction focused on subscription-based mobile products. The role centers around building strong web and mobile user experiences that improve activation, retention, and monetization. You’ll work on launching and scaling a product from MVP to growth stage, driving product decisions through analytics, experimentation, and direct impact on core business metrics like LTV and retention.

Requirements:

• 2+ years of UA experience focused on Meta for web funnels and mobile apps
• Proven track record of scaling Meta spend profitably – campaign setup, audience strategy, bidding, creative testing
• Strong analytical skills: confident with cohort analysis, LTV / ROAS modeling, payback calculation, and BI tools (Looker, Tableau, or similar)
• Solid understanding of subscription monetization and payback economics
• Ability and willingness to build the UA function from scratch – set up tracking, attribution, dashboards, and reporting cadence on your own
• Strong creative sense – comfortable briefing creatives and iterating with the Creative Producer
• Upper-Intermediate (B2) or higher English
• Self-starter mindset, comfortable in ambiguous, zero-to-one environments

Would be a plus:

• Hands-on with TikTok, Snapchat, AppLovin, in addition to Meta
• Experience setting up the UA function from scratch (tracking, dashboards, reporting)

Responsibilities:

• Set up and run paid UA from scratch, starting with Meta as the primary channel, with a solid understanding of TikTok, Snapchat, AppLovin, and other sources to layer in as we scale
• Create, optimize, and scale advertising campaigns to maximize profit (ROAS, payback, volume)
• Analyze campaign performance using BI tools and optimize accordingly – audiences, bids, budgets, and creatives
• Monitor user behavior and LTV, pull insights from user data, and share regular reporting with the Creative Producer and Product Marketing Manager
• Follow trends on the platforms and competitors’ activities; suggest ideas for the creative strategy
• Keep up with the latest UA strategies and technologies, and propose improvements to our setup
• Generate creative ideas jointly with the Creative Producer and PMM
• Research the target audience in a performance-marketing context – characteristics, interests, behavior, and pain points

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.