Senior Influence Marketing Manager

Description

We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,300 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include Juventus, FC Barcelona, FACEIT, and VISA.

Requirements

— 5+ years of experience in influencer marketing (Senior level)

— Proven experience in FinTech (exchanges, neo-banking, brokers, payments) or Web3 / Crypto products

— Strong track record in performance campaigns (not only awareness)

— Experience working with Affiliate / CPA / hybrid models

— Existing network of crypto and finance influencers and agencies (EU / LATAM) - MUST HAVE

— Strong understanding of unit economics (CAC, LTV, ROMI etc.)

— Experience scaling campaigns across multiple GEOs

— Strong negotiation and deal-making skills

— Data-driven mindset (comfortable working with performance metrics daily)

— Experience working cross-functionally with legal, finance, product, design, copywriting etc.

Responsibilities

— Own and scale performance-driven influencer campaigns (trading volume, first trades, card activations & transactions)

— Develop and execute CPA / Affiliate / Hybrid models aligned with unit economics

— Drive ROMI-positive campaigns and optimize based on daily performance data

— Build and manage a portfolio of high-performing influencers and agencies across EU and LATAM

— Source, negotiate, and launch collaborations end-to-end

— Continuously test new growth mechanics (offers, tournaments, gamification)

— Analyze key metrics: First Deposits, First Trades, Trading Volume, CAC, ROMI etc.

— Collaborate with internal teams: product, legal, finance, design, copywriting