Marketing Team Lead/Head

🇺🇸 We’re looking for a Senior Marketing Manager / Marketing Team Lead to strengthen and scale marketing for a US sweepstakes casino product.

You’ll work closely with company leadership, drive key marketing initiatives, improve acquisition and retention performance, and help scale marketing operations in the US market.

💪Key Responsibilities:

• Execute and improve marketing strategies across acquisition, retention, CRM, affiliate, and content directions;
• Launch, manage, and optimize traffic channels (paid, affiliates, influencers, organic);
• Monitor and improve key performance metrics: CAC, ROI, LTV, retention, payback;
• Generate and test growth hypotheses to improve marketing performance;
• Coordinate cross-functional work with Product, CRM, Design, and Affiliate teams;
• Support and improve marketing processes and operational workflows;
• Mentor and coordinate marketing team members;
• Work closely with leadership on scaling marketing initiatives.

🔥 Skills & Competencies:

• Experience in iGaming / betting / sweepstakes;
• Strong hands-on B2C marketing experience;
• Good understanding of performance marketing and retention mechanics;
• Strong analytical and operational mindset;
• Ability to work independently in fast-moving environments;
• Experience coordinating small teams or projects is a plus;
• English - Upper-Intermediate+.

⭐️ Nice to Have

• Experience launching or scaling in the US market;
• Hands-on experience with sweepstakes mechanics;
• Strong network in affiliates/influencers (US iGaming/entertainment);

🎁 What We Offer:
• Full remote work;
• Flexible working hours (start between 10:00 and 12:00 CET);
• 8-hour workday + break;
• 28 calendar days of paid vacation (after probation);
• 4 personal days off;
• 10 paid sick leave days;
• Healthy boxes and corporate gifts (including birthday gifts);
• Work with experienced leaders from top-tier companies;
• Company-provided equipment.

If you see yourself in this role, let’s talk💛