Head of Growth (DTC / eCommerce)

We’re looking for a hands-on Head of Growth to lead and scale customer acquisition, performance marketing, funnels, and retention across a fast-growing DTC eCommerce brand.

This is an operator role for someone who can move fast, think strategically, and stay deeply involved in execution. You’ll work closely with founders and creative teams to drive growth through experimentation, optimization, and strong performance systems.
 

What you’ll do:

• Own growth strategy across acquisition, retention, and conversion
• Scale paid social channels including Meta and TikTok
• Launch, test, and optimize campaigns, creatives, funnels, and landing pages
• Improve CRO and customer journey performance across the funnel
• Analyze performance metrics and identify growth opportunities
• Work closely with creative, content, and operations teams
• Build reporting systems and maintain clear visibility into KPIs
• Drive fast experimentation and continuous iteration across channels

Requirements:

• 5–8+ years of experience in growth, performance marketing, or digital marketing
• At least 3+ years working with DTC / eCommerce brands
• Strong hands-on experience with Meta Ads and TikTok Ads
• Deep understanding of performance marketing, funnels, CRO, and retention
• Strong analytical mindset with attention to metrics and data
• Comfortable managing multiple workstreams in a fast-paced environment
• Clear communicator with strong ownership mentality
• Preferably experience working directly inside brands rather than agency-only background
   

Nice to have:

• Experience scaling consumer brands
• Experience with subscription or retention-focused products
• Familiarity with Klaviyo, Shopify, GA4, Triple Whale, or similar tools
• Experience working with creative testing systems and UGC workflows
   

Why join:

• High ownership and direct impact on growth
• Fast-moving team with strong execution culture
• Ability to influence strategy and build systems from scratch
• Remote and flexible work environment