Creative Growth Lead

🌿 About the company

We are a fast-growing D2C skincare brand operating in the US, Canada, and the UK. We have been in business for five years, selling through our website, Amazon marketplaces, and TikTok Shop, and scaling fast.
Our products are built around quality, trust, visible results, and a premium customer experience. We are now looking for the person who can build our content and creative growth engine.

🚀 About the role

This is not a traditional “make pretty posts” role. The company is looking for someone who understands how content drives attention, trust, conversions, and revenue.
Your mission will be to build and run a high-volume creative growth engine that helps scale TikTok Shop, improve paid ad performance, grow social channels, and turn content into a measurable revenue driver.
You will own the full creative process — from research and creative angles to scripts, creator briefs, editor briefs, final assets, launch, performance analysis, and iterations.

🔥 Who we are looking for

We are looking for someone proactive, commercially-minded, and highly ownership-driven who thrives in a fast-paced environment.
You will be a strong fit if you:
✔️ Think one step ahead and pay attention to details
✔️ Take ownership of outcomes, not just tasks
✔️ Work proactively without constant direction
✔️ Continuously improve and study winning creatives, customer psychology, AI tools, and performance data
✔️ Solve problems quickly and independently
✔️ Create momentum across creators, editors, media buyers, and agencies
This role is ideal for someone who enjoys building systems, moving fast, testing ideas, and driving measurable growth through creative strategy and content performance.

🕒 Working conditions

✔️ Full-time role
✔️ Standard 5-day working week
✔️ Fully remote
✔️ Preferably aligned with the UK time zone


✅ Requirements

🔹 D2C ecommerce experience is a must
🔹 Experience working with physical consumer products and their online promotion
🔹 Experience writing paid ad scripts
🔹 Strong understanding of Meta creative testing
🔹 Strong understanding of TikTok, UGC, and short-form content
🔹 TikTok Shop experience would be a strong plus
🔹 Experience growing a brand, product, page, or ad account through creative strategy
🔹 Experience managing UGC creators and video editors
🔹 Ability to turn customer pain points, objections, reviews, and product benefits into strong creative angles
🔹 Understanding of content that converts, not only content that looks visually appealing
🔹 High level of autonomy and ownership
🔹 Ability to move fast without sacrificing quality
🔹 Comfortable being measured by performance and results
🔹Fluent or conversational English


📌 Responsibilities

🔸 Creative strategy: Build the weekly and monthly creative strategy across TikTok, Instagram, YouTube Shorts, Meta ads, TikTok ads, Amazon video ads, TikTok Shop content, advertorials, and listicles.
🔸 Paid ad creative: Write and develop high-performing scripts for Meta ads, TikTok ads, Amazon video ads, and AI-assisted UGC videos.
🔸 TikTok Shop growth: Create a system for bulk TikTok Shop content, creator briefs, affiliate-style videos, product education videos, objection-handling videos, and conversion-led short-form content.
🔸 Organic social growth: Build the content plan to grow Instagram, TikTok, and YouTube Shorts with content that creates attention, trust, authority, and buying intent.
🔸 UGC and creator workflow: Brief UGC creators clearly, review raw footage, direct editors, and create a smooth production process from idea to final asset.
🔸 Performance feedback loop: Work closely with the media buyer to understand what creatives are converting, what is failing, and what needs to be tested next.
🔸 AI-assisted creative production: Use AI tools to speed up research, ideation, scripting, competitive analysis, AI UGC concepts, and creative variation testing without producing generic content.


⭐ Nice to have

➕ Skincare, beauty, wellness, or premium consumer brand experience
➕ TikTok Shop experience
➕ Amazon video ads experience
➕ Experience with advertorials/listicles
➕ AI-assisted creative workflow experience
➕ Experience working with US, UK, and Canadian markets
➕ Strong understanding of compliance-sensitive categories


🎁 What you get

🌿 A central role in a fast-growing D2C skincare brand
🚀 Ownership of a major growth function, not just task execution
📈 A clear path to Head of Creative or Head of Growth based on performance
💰 Competitive base compensation
🎯 Performance-based bonus/variable pay tied to creative output, TikTok Shop growth, paid creative performance, and social growth
🌍 Remote work with a global team
🧠 The chance to build a real creative growth engine across paid ads, organic social, TikTok Shop, Amazon, and UGC
⚡ A high-performance environment where speed, quality, ownership, and resourcefulness matter

🔥We are not looking for someone to follow a system — we are looking for someone to build it.

If you’re the kind of person who turns ideas into execution, testing into growth, and content into revenue — we want to see your work and build success together.