Head of Marketing

International next-gen broker actively expanding across the markets of LatAm, MENA, SA, and SEA. We provide clients with access to cutting-edge solutions in trading and copy-trading. We offer a variety of assets to trade (Forex, Stocks, Crypto, Indices, Synthetic Indices, Commodities) and enhance traders’ experience with AI-powered features. Clients enjoy both Nomo Trading Platform (a proprietary modern solution featuring an intuitive, user-friendly interface) and MetaTrader 5 (MT5) (classic trading platform with professional analysis and execution tools). Own mobile application provides an on-the-go flexible trading experience. We aim to attract more than 150,000 clients within the next three years.
 

What is the Role About
 

As Chief Marketing Officer, you will own the entire demand generation and demand capture engine of the company — from brand and content to performance marketing and lifecycle communications. Your mission is to scale nomo’s mediabuy from current levels to $1M+/month while building a brand that earns trust in our target markets.

You will own eight marketing sub-functions: Brand & Content, SEO & Organic, Creative Production, Web/Homepage, User Acquisition (Performance Marketing), CRM Communications & Promo, Product Marketing, and Event Marketing. You will co-own LTV, churn, and reactivation outcomes with the Retention team — Retention owns the strategic metrics, you own the campaign performance that drives them.

You will sit at the intersection of brand, performance, product, and revenue — partnering closely with Sales, IB/Affiliates, Retention, Product, and Compliance. This role is critical to nomo’s growth trajectory and is one of the highest-impact positions in the company.

What You Will Do:

• Own the full marketing P&L — brand investment, performance budget, creative production, and lifecycle communications — across all target GEOs (LatAm, MENA, SA, SEA)
• Scale paid user acquisition from current levels to $1M+/month while maintaining or improving CAC and LTV/CAC ratio; own channel mix across Google, Meta, TikTok, programmatic, push/pop, and native
• Build nomo’s brand in target markets — own content, PR, social, SEO, and reputation/review management (Trustpilot, WikiFX, ForexPeaceArmy)
• Own the homepage and all marketing pages — conversion rate optimization, A/B testing, localization, and landing page performance per campaign
• Own the CRM communications platform (email, push, SMS) and all outbound client communications; execute lifecycle campaigns against Retention’s strategic briefs
• Lead Product Marketing — go-to-market for new products and features, competitive positioning, sales enablement for the call center, feature adoption campaigns
• Lead Event Marketing — industry conferences (iFX, Finance Magnates), IB events, webinars, and partnership co-marketing
• Own the full creative pipeline — ads, landing pages, video content, and A/B creative testing; build in-house creative capacity to support scale
• Partner with Sales to align lead quality with CC productivity; provide lead quality feedback loops from UA back into targeting and creative strategy
• Partner with IB/Affiliates on co-marketing and brand consistency across partner channels
• Own MMP (Adjust) implementation, attribution model, and fraud prevention; ensure data integrity across all acquisition channels
• Build and maintain the marketing analytics stack — channel P&L, cohort analysis, creative performance, campaign ROI — in partnership with the Data & BI team
• Build, manage, and develop a scaled marketing team across brand, performance, creative, web, CRM comms, product marketing, and events
• Be accountable for key marketing KPIs: CAC (blended and per GEO), FTDs, blended ROAS, LTV/CAC, organic FTDs, brand search volume, homepage conversion rate, and campaign contribution to retention

What you bring:

• 7+ years of marketing leadership experience within CFD/Forex/fintech/iGaming or other high-velocity regulated B2C industries
• Proven track record of scaling paid user acquisition to $1M+/month while maintaining disciplined unit economics (CAC, LTV/CAC, payback)
• Strong hands-on performance marketing background — you have personally run mediabuy on Google, Meta, TikTok, programmatic, and/or push/pop networks; you are comfortable in ad platforms, not just reviewing dashboards
• Proven ability to build brand alongside performance — you understand that brand investment compounds performance efficiency and know how to balance the two
• Deep understanding of the full marketing funnel — awareness, acquisition, conversion, retention — and how marketing interacts with Sales/CC, IB/Affiliates, and Retention
• Strong experience with MMP platforms (Adjust, AppsFlyer, or equivalent), attribution modelling, and mobile attribution mechanics
• Hands-on experience with CRM/lifecycle platforms (email, push, SMS) and understanding of how lifecycle communications drive LTV, churn, and reactivation
• Strong analytical mindset — comfortable working with channel P&L, cohort analysis, CAC/LTV modelling, and creative performance analytics
• Experience managing creative production at scale — briefing, producing, testing, and iterating on ad creative and landing pages
• Experience leading Product Marketing (GTM for new products/features) and Event Marketing (conferences, webinars, industry events)
• Experience with SEO, content marketing, and reputation/review management — especially in trust-sensitive categories
• Strong people leadership — you have built and managed marketing teams of 15+ people across multiple sub-disciplines
• Excellent stakeholder management — comfortable at executive leadership team level, working closely with the CEO, COO, and other C-level functional leaders
• English level — C1+ (Spanish, Arabic, or Portuguese language proficiency is a strong plus)

What We Offer:

• KPI-based bonus system
• Participation in a large-scale international project at an active growth stage
• High level of autonomy and direct access to the CEO and COO
• Professional product, operations, and management teams
• A C-level seat on the executive leadership team — you will own one of the most visible and impactful functions in the company, with direct influence on the company’s growth trajectory