PPC / Google Ads Manager

We are searching for a specialist who is not only able to launch and optimize advertising campaigns, but also understands how to build advertising and lead generation systems from scratch, automate workflows, improve lead generation processes, and use AI tools in real business operations.
 

Responsibilities

• Build and launch Google Ads campaigns from scratch
• Develop advertising structures, funnels, and lead generation systems
• Work with Search, Display, Performance Max, Remarketing, and other Google campaign types
• Monitor and improve KPIs such as ROAS, CAC, CPL, and conversion rates
• Set up and optimize tracking systems (GA4, GTM, conversion tracking)
• Automate reporting, lead flows, and marketing workflows
• Work with AI tools and automation platforms to improve marketing efficiency

• Analyze audience behavior and optimize campaigns based on data

   

Requirements

• Strong hands-on experience with Google Ads / PPC
• Experience building campaigns and lead generation systems from scratch
• Understanding of performance marketing and funnel optimization
• Experience with GA4, Google Tag Manager, conversion tracking
• Experience with marketing automation and workflow automation
• Experience with tools such as Zapier, Make, or n8n
• Understanding of AI tools and GPT-based workflows is a strong plus
• Ability to work independently and think strategically
• Good communication skills and consulting mindset
   

Nice to Have

• Experience with Meta Ads, LinkedIn Ads, or TikTok Ads
• Experience with AI-generated creatives and automation workflows
• Experience working with multiple projects or products simultaneously
   

Format

• Part-time / hourly-based collaboration
• Flexible workload
• Long-term cooperation preferred