Google UA Manager (FitMe)

About project

FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.

Responsibilities:

• Competitive and market research and insights generation
• Full responsibility for Google acquisition strategy (from research to scaling)
• Audience, funnel, keyword, and creative research
• Setup, optimization, and scaling of demand generation campaigns
• A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts
• Building and automating campaign structures and workflows
• Analytical insights reporting (not just numbers — insights → actions)
• Proactively collaborate with internal teams (product and creative)
• Escalating and handling Google support tickets for policy limitations
• Sharing expertise, insights, and knowledge across the team
   

Requirements:

• 3+ years of experience with Google Ads
• Strong experience managing Demand Gen campaigns
• Professional use of Google Ads Editor
• Experience working with Birch
• A strong analytical mindset and data handling skills are a plus
   

Would be a plus:
 

• Experience using AI for operational automation and testing
• A strong understanding of product funnels and analytics would be a plus
• Experience building or improving acquisition processes
• Familiarity with performance reporting and BI dashboards (e.g., Looker)
   

Employee Benefits:
 

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs
• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace
• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs