Lead VIP Manager
$$$$
Product
RESPONSIBILITIES
- VIP segment management: low / mid / high rollers
- Building and developing the VIP program - tiers, bonuses, privileges
- Managing and developing a team of VIP managers
- Personalized approach to high-value players: offers, communications, terms
- Tracking key metrics: GGR, ARPU, LTV, retention, churn
- Developing and implementing retention and reactivation strategies for VIP players
- Driving upgrades between VIP tiers (player upgrading)
- Cross-functional collaboration: CRM, product, analytics, payments
- Quality control of communications with VIP players
- Analyzing VIP program performance and implementing improvements
REQUIREMENTS
Experience & Expertise
- 3+ years of experience in iGaming / betting / casino
- Hands-on experience working with VIP / high-value segments
- Team management experience (VIP managers / account managers)
- Proven track record of building or scaling VIP programs
- Understanding of bonus economics and its impact on revenue
- Experience with CRM tools and player segmentation
Skills & Knowledge
- Strong understanding of metrics: GGR, ARPU, LTV, retention, churn
- Analytical mindset - ability to work with data and make data-driven decisions
- English - B2 or higher (required)
- Proficiency in: Slack, Jira, Confluence, basic CRM systems
- Strong communication skills โ both written and verbal
Required domain experience
| Gambling | 3 years |
Required languages
| English | B2 - Upper Intermediate |
| Russian | C1 - Advanced |
Published 6 May
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