Head of Marketing (Hands-on)
About EVIQO
EVIQO is one of the fastest-growing smart EV charging brands in the US residential market, serving customers across the US, Canada, and Europe.
We are already among the Top-5 market leaders in the US in our segment and continue scaling rapidly.
Our mission is to build a category-defining EV charging brand that competes with major players like Tesla, ChargePoint, and Autel.
Our core product is a premium Level 2 smart home EV charger combined with a mobile app and software platform that allows users to monitor and remotely control charging, manage and optimize energy consumption, automate charging sessions, and reduce electricity costs.
With up to 50 Amps of charging power, strong hardware positioning, premium customer experience, and a powerful D2C + Amazon growth engine, we are building much more than just a charger — we are building a scalable international brand.
We operate at the intersection of hardware, software, IoT, e-commerce, D2C, and international growth.
About the Role
This is not a traditional Head of Marketing role.
We are looking for a strong hands-on marketing leader who is ready to build, execute, and scale marketing initiatives rather than manage a large internal team.
You will work directly with the founder and take ownership of EVIQO's marketing strategy, brand positioning, customer acquisition, and long-term brand awareness across the US and Canadian markets.
This role requires both strategic thinking and hands-on execution. You will not inherit a large in-house marketing team. Instead, you will execute marketing initiatives yourself, build effective marketing processes, and collaborate with external partners where needed.
We are looking for someone who enjoys rolling up their sleeves and getting things done.
Although this role is titled Head of Marketing, we care much more about your ability to build, execute, and drive results than about your previous job title. If you are a strong Senior Marketing Manager or Growth Marketing Leader ready to take full ownership of marketing, we'd love to hear from you.
This role combines the responsibilities of a hands-on marketing leader, growth marketer, brand builder, and the founder's strategic marketing partner.
Key Responsibilities
- Own the overall marketing strategy and execution across digital channels
- Build and scale D2C customer acquisition across the US and Canadian markets
- Develop a clear brand positioning and messaging strategy
- Deeply understand customer pain points and continuously refine EVIQO's value proposition and messaging
- Analyze complex products, market trends, and customer needs to strengthen EVIQO's market positioning
- Develop and execute a content-led marketing strategy that supports customer acquisition, performance marketing, and brand growth
- Drive customer acquisition and conversion optimization
- Own and improve CAC, LTV, ROAS, Conversion Rate, and other key marketing metrics
- Launch and scale EVIQO's presence across social media platforms
- Build partnerships with YouTube creators and product reviewers
- Build and grow online communities around the EVIQO brand
- Develop and execute PR initiatives, building relationships with media, journalists, influencers, and industry opinion leaders
- Secure EVIQO's presence across major product rankings and review platforms
- Build transparent marketing analytics, reporting, and execution systems
- Manage external agencies, freelancers, and contractors
- Work directly with the founder on marketing priorities, product positioning, and long-term business growth
Requirements
- Strong hands-on experience in B2C marketing
- Proven experience building and scaling consumer brands in the US and Canadian markets
- Strong experience in customer acquisition and performance marketing
- Strong understanding of D2C marketing, brand positioning, consumer behavior, and marketing analytics
- Ability to analyze complex products, identify customer pain points, and develop compelling value propositions (UVP)
- Strong analytical mindset with experience working with key marketing metrics (CAC, LTV, ROAS, Conversion Rate, etc.)
- Hands-on approach with the ability to independently execute marketing initiatives from strategy to implementation
- Experience working with external agencies, freelancers, and contractors
- Strong ownership mindset with excellent execution, prioritization, and organizational skills
- Upper-Intermediate+ English (ability to confidently communicate with US and Canadian partners)
Will Be a Strong Plus
- Experience in consumer electronics or hardware products
- Experience in home energy, smart home, automotive, or EV charging industries
- Experience building educational content ecosystems
- Experience collaborating with YouTube creators and influencers
- Experience building and managing online communities
- Strong PR and media relations experience
- Experience launching products in the UK and German markets
- Understanding of Reddit, Quora, and other niche community channels
Ideal Background
We are looking for candidates with experience building and scaling consumer brands that sell physical products directly to end customers.
Preferred industries include:
- Consumer Electronics
- Smart Home
- Home Energy
- Automotive
- EV Charging
- Hardware Products
This role is focused on B2C product marketing. Candidates whose experience is primarily in B2B, SaaS, or agency environments are unlikely to be a good fit.
We are looking for someone who
- Takes full ownership of marketing
- Thinks like a business owner
- Is hands-on and enjoys execution
- Can build effective marketing processes from scratch
- Deeply understands customer needs and buying behavior
- Knows how to position products and brands
- Makes decisions based on data
- Can independently prioritize work
- Is comfortable working directly with the founder
- Wants to build a category-leading consumer brand
What We Offer
- Competitive fixed salary
- Performance-based bonus
- Strong long-term career growth opportunities
- Direct work with the founder
- Opportunity to build a category leader in the EV charging market
- Fully remote work
- Working schedule: 10:00–19:00 (Kyiv time).
- 15 working days of paid vacation per year (available after 6 months of employment).
- 5 paid sick days without medical certificates.
- Sports and professional development budget after successful completion of the probation period