Head of Sales

About us 

ICON Finance is a financial services company operating since 2015. We provide OTC crypto exchange, bank wire transfers, and cash collection services for B2B clients across crypto, fintech, and traditional business. Headquartered in Warsaw, Poland. Remote-first team of 20+ professionals working across the EU, UAE, and other jurisdictions. 

Our website: iconfinance.io

Location requirement We consider candidates based outside of Russia, Ukraine, and Belarus. Russian-speaking candidates from any other country are welcome — Georgia, Kazakhstan, UAE, Cyprus, Poland, Turkey, Montenegro, Serbia, and others.

The role

This is not a management-only position. Not yet.

Months 1–6: 

• Sell and build the process at the same time. 
• Audit current sales (conversion, average deal size), bottlenecks: document findings and present to the CEO. 
• Define ICP, develop an outbound strategy from scratch. 
• Run personal pipeline: outreach, discovery calls, proposals, closing. 
• Work with objections in real negotiations. 
• Identify upsell opportunities within existing clients. 
• Hand off closed clients to Operations cleanly - no lost context.
• Coordinate with Legal, Compliance, and Finance. 
• Feed client insights back to Product.

Months 6–12: scaling. 

• Hire and develop a team of 2–3 salespeople (hunters and farmers). 
• Build a sales playbook: qualification logic, scripts, deal stages, objection handling. 
• Develop partner and agent acquisition channels. 
• Maintain a predictable pipeline with regular reporting to the CEO.

How we measure results

Core metric: profit per deal and B2B client base growth — not volume. Specific targets are agreed upon at the start.

Leading indicators: discovery calls per week, active pipeline value ($), outreach contacts per week. 

Lagging indicators: new B2B clients per month, closed deals, average deal size (target: $50K+), deal margin (%), team quota attainment (%) — after hiring.

What we are looking for

Required: 

• 3–5+ years in B2B sales, Senior level, with a personal track record of closing deals 
• Built a sales funnel from zero without existing infrastructure, warm leads, or scripts 
• Experience managing a team of sales managers 
• Understanding of the crypto/fintech market at product level: OTC, wire transfers, crypto-to-fiat 
• Daily use of AI tools in sales workflows (ChatGPT, Claude, CRM with AI features) 
• Strong negotiation skills, closing deals at $50K+ per transaction 
• Self-driven — sets own priorities, does not wait for micromanagement 
• English B2+ (written and spoken, for client-facing work) 
• Russian-speaking (native or fluent) — required for internal communication

A plus: 

• Existing network in crypto, fintech, or B2B finance 
• Experience with international clients (CIS, Europe, Asia) 
• Understanding of AML/compliance risks in crypto 
• Background in a fast-growing startup or a company without rigid processes

Not a fit if you: 

• Only work with inbound leads and avoid outbound 
• Need a ready-made CRM, warm pipeline, and scripts to start 
• Are not willing to sell personally - only manage 
• Have no interest in understanding crypto/fintech specifics

What we offer

• Full-time, fully remote — you own your results, not your hours 
• Base salary: $2,000–$3,000/month (depending on experience) 
• Performance bonus tied to closed deals (structure agreed at the start) 
• 3-month probation period 
• Flexible vacation: +5 days added every quarter (up to 20 days banked)
• Unlimited sick leave (no questions asked for the first 5 days)
• Training budget: 50% of course cost covered by default, up to 100% with an approved business case 
• Coworking reimbursement up to 200 USDT/month 
• Business trips covered: economy flights, comfortable accommodation, 40 EUR/day per diem 
• Work anniversary bonus (grows with every year) and Birthday bonus
• Referral program: 50% of the new hire's first monthly salary after they pass probation 
• Direct access to founders, fast decisions, no corporate layers

How we hire

1. Intro call with HR
2. Test assignment
3. Final call with CEO

Ready to apply? Send your CV — if we are a good fit, we will be in touch.