CRM Manager

About the Role

We are looking for a CRM Manager to take full ownership of our CRM strategy, execution, and performance across the player lifecycle.

In this role, you will drive data-driven, high-impact campaigns across multiple channels, orchestrate complex user journeys, and play a key role in maximizing retention, engagement, and revenue.

You will work at the intersection of marketing, product, and analytics, building scalable CRM systems rather than just sending campaigns.

Responsibilities

• Own and manage the CRM promo calendar and campaign planning
• Campaign management: emails layout, materials preparation
• Design and execute multi-channel campaigns (Email, Web Push, In-app)
• Set up and optimize campaigns in Smartico and Customer.io
• Build, scale, and optimize CRM flows and users’ lifecycle 
• Drive segmentation strategy and personalization logic
• Collaborate with cross-functional teams and manage task delivery
• Monitor, analyze, and continuously improve campaign performance (OR, CTR, deliverability, LTV)
• Establish and maintain reporting frameworks and weekly performance insights
• Ensure CRM activities align with overall business and revenue goals

Requirements

• Strong hands-on experience with Customer.io (campaigns, segmentation, automation)
• Strong hands-on experience with Smartico (gamification)
• Proven experience in CRM strategy and lifecycle management
• Solid understanding of segmentation, retention mechanics, and user behavior
• Experience running data-driven campaigns and performance optimization
• Ability to work with large datasets and translate insights into actions
• English level B2 or higher