Growth Marketing Manager

We are looking for a hands-on, commercially-minded Demand Generation Manager to own the full acquisition funnel — from paid media strategy and execution to lead nurturing, CRM hygiene, and pipeline reporting. You will work directly with the CMO, content, PR and SDR teams to build a scalable, repeatable engine that converts target accounts into qualified opportunities.

What You Will Own:

Paid Media Execution
•      Plan, launch, and optimize campaigns across LinkedIn Ads, Google Ads, Meta, and TikTok
•      Own targeting strategy for ICP segments: PSPs, banks, fintech startups, enterprise merchants
•      Manage ad budgets with a focus on pipeline efficiency, not just CPL
•      Write and iterate on ad copy briefs in collaboration with the content team and designer

Lead Generation & Nurturing
•      Design and manage lead capture flows: gated content, demo requests, webinar registrations, contact forms
•      Build and maintain HubSpot workflows for lead scoring, segmentation, and lifecycle stage transitions
•      Own email nurture sequences for MQL-to-SQL conversion in close partnership with the SDR team
•      Ensure data quality: country, business category, source attribution — across all inbound leads

Analytics & Reporting
•      Maintain GA4, GSC, and Google Ads dashboards; integrate with HubSpot for closed-loop attribution
•      Surface actionable insights — not just numbers — with recommended next steps

Cross-Functional Collaboration
•      Brief the content team on assets needed for campaigns (landing pages, case studies, comparison pages)
•      Align with the PR manager on earned media syndication opportunities that support paid amplification

What We're Looking For:

Must-Have Experience
•      2-3 years in B2B demand generation, growth marketing, or performance marketing
•      Proven track record running LinkedIn Ads in a B2B SaaS or fintech context — this is non-negotiable
•      Hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads
•      Working proficiency in HubSpot: workflows, lists, forms, deal pipeline, and basic reporting
•      Solid GA4 and GSC knowledge; comfortable setting up conversion tracking and interpreting attribution data
•      Experience generating pipeline for products with 3–12 month sales cycles

Strong Advantages
•      Experience marketing to PSPs, banks, payment processors, or fintech platforms
•      HubSpot certification or advanced HubSpot Marketing Hub experience
•      TikTok Ads experience for B2B audience building or retargeting
•      Familiarity with ABM methodologies and tools (e.g., LinkedIn Matched Audiences, intent data)

Who You Are
•      You think in pipelines, not campaigns — every tactic connects back to revenue impact
•      You're data-literate but not data-paralyzed; you can make a call with 70% confidence
•      You can write a sharp brief and give structured creative feedback
•      You're comfortable operating in a lean team where you own execution, not just strategy
•      You ask 'so what?' about every metric — and you have an answer

What We Offer:
 

• Fully remote work format with a flexible schedule;
• An engaging, large-scale project in the online payments sector;
• Competitive financial compensation;
• 20 working days of vacation and 10 paid sick leave.

Tools & Stack:

CRM & Marketing Automation
HubSpot (Marketing Hub + CRM) — required
Paid Social
LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads Manager
Search & Performance
Google Ads, Google Analytics 4 (GA4), Google Search Console
Analytics & Attribution
GA4, HubSpot attribution reports, UTM hygiene
Collaboration
Slack, Jira