CRM Manager Offline

Vega Partners is not just a company — it’s an entire ecosystem of affiliate projects specializing in performance marketing within the iGaming industry. We operate across a wide range of markets, covering over 25% of countries worldwide. 

Our continuous growth creates real opportunities for scaling and professional development.

We are currently scaling one of our key business areas and are looking for a CRM Manager to take ownership of planning, executing, and optimizing CRM campaigns across the Casino and Sportsbook verticals. 

🚀 Your Responsibilities:

• Plan and execute CRM campaigns (email, SMS, push notifications, etc.);
• Manage promotional calendars, including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers;
• Support the full player lifecycle: activation, retention, and reactivation;
• Build and develop customer segmentation based on behavioral and transactional data (activity, betting behavior, deposit patterns);
• Design and run A/B tests to optimize engagement, conversion, and retention metrics;
• Monitor daily campaign performance and conduct regular CRM activity audits;
• Analyze key metrics (GGR, retention, ARPU, engagement) and generate actionable insights;
• Prepare reports and provide recommendations to improve CRM performance;
• Process and prioritize requests from internal stakeholders;

• Work hands-on with CRM automation platforms ( Smartico, Customer.io, or similar).

   

🛠️Your Skills & Experience:

• 1+ year of hands-on CRM experience in the iGaming industry (Casino and Sportsbook);
• Strong understanding of bonus mechanics, free bet logic, and player lifecycle;
• Experience with segmentation and personalized communication strategies;
• Strong analytical skills and ability to work with data;

• English and Russian — Upper-Intermediate level (both spoken and written).

   

✨ Nice to Have:

• Spanish language skills;

• Practical experience with Smartico or similar CRM platforms.

   

✨ What We Offer:

• Competitive salary pegged to USD;
• Paid holidays, vacation, and sick leave;
• Remote work format, schedule: 9:00–18:00;
• Regular performance reviews.