Lead SMM / Social Lead

The company is building a fast-growing AI product for the international market and is now looking for a strong Lead SMM / Social Lead who can take ownership of the social media direction.

This is not a role for someone who only manages processes. The team is looking for a senior hands-on specialist who can build strategy, work with content directly, and understand how social media influences product and business results.

Responsibilities:

• Build and develop the SMM strategy for the product
• Own the main social channels: Instagram, TikTok, X
• Create and improve content ideas that feel fresh and relevant
• Work with content hands-on, not only through delegation
• Test new formats, growth ideas, and content hypotheses
• Analyze not only reach and engagement, but also how content affects funnel and business metrics
• Track performance and understand what social media brings to the product
• Work with texts, creatives, AI tools, and content production
• Give direction to other people involved in content and keep the quality high

Requirements:

• Strong experience in SMM / Social / Content
• Experience working with Instagram, TikTok, and X
• Ability to build a strategy and move within this strategy
• Good understanding of metrics, conversions, retention, growth, and funnel logic
• Strong hands-on approach: ready to both think and do
• Good taste, strong content sense, and understanding of modern content trends
• Confidence in a fast, changing environment where quick decisions are needed
• Experience with AI tools and willingness to actively use them in work
• English: confident C1

Nice to Have: 

• Experience in AI, Dating, Funtech, iGaming, entertainment, creator economy
• Experience in startup or fast product teams
• Experience creating content for English-speaking audiences
• Comfort working with Funtech content as part of the product context

Important to Know:

• This role is for someone who cares about business impact, not only about beautiful content
• The team wants a person who understands how content can move users through the funnel
• Portfolio is very important for this search
• If there is no portfolio, links to social accounts, projects, or published content are also okay
• The team values people who are proactive, strong in ideas, and not afraid to speak up
• This is a product team with a startup mindset, so the pace can be intense at times

Benefits:

• Remote full-time opportunity
• 28 calendar days of vacation
• 7 wellness days per year
• Bonuses up to $5000 for successful referrals
• 50% compensation for professional training, conferences, and events
• Corporate discount for English lessons
• Health benefit up to $1000 gross per year
• Workplace support / reimbursement up to $1000 gross once every 3 years
• Internal bonus and gratitude system with rewards and merch

When applying
Please send your CV, portfolio (links to projects, social accounts, and examples of content you worked on), as well as your Telegram username: @andruse_k. We need materials that help us understand your level, taste, and approach.

Looking forward to hearing from you! :)