Marketing and Social Media Lead - Football App

Location: Remote (Worldwide)

Type: Co-founder / Equity-based (Profit Share)

Industry: Sports Tech / Mobile Apps

Start Date: Immediate

About Us

We're a lean 3-person team launching an innovative mobile app that brings professional-level football statistics to amateur players. Our AI-powered platform analyzes match videos and generates personalized FIFA-style player cards, making personal football analytics accessible to everyone.

Launch: App Store & Google Play in 2 weeks

Current Team: 2 Developers + 1 Product Manager

Mission: Democratize football analytics for millions of amateur players across Europe

The Role

We're seeking a creative, data-driven marketing specialist to own our entire social media strategy and grow our user base from zero to 100K+ downloads in the first 6 months.

You'll be responsible for:

Content Creation & Management:

Creating viral-worthy content for TikTok, Instagram Reels, YouTube Shorts

Managing daily posts across all social channels (Instagram, TikTok, YouTube, Twitter/X)

Developing content calendar and posting strategy

Producing engaging football content that resonates with amateur players aged 16-35

Community Growth:

Building and engaging our community from day 1

Responding to comments, DMs, and building relationships with followers

Identifying and partnering with micro-influencers and football content creators

Running social media campaigns and challenges

Performance Marketing:

Tracking metrics (downloads, engagement, conversion rates)

A/B testing content formats and messaging

Optimizing campaigns based on data

Managing app store optimization (ASO) basics

Platform Expertise:

TikTok & Instagram Reels (primary growth channels)

YouTube (tutorials, player stories, highlights)

Twitter/X (engagement with football community)

Reddit (organic community building in r/bootroom, r/soccer)

What We're Looking For

Must Have:

Proven track record creating viral social content (please share examples)

Deep understanding of TikTok/Instagram algorithm and trends

Experience with short-form video content creation and editing

Passion for football/soccer (you understand the amateur player mindset)

Self-starter who can work independently and take full ownership

Fluent in English (additional languages like Spanish, German, or French are a plus)

Nice to Have:

Previous experience with app launches or mobile products

Video editing skills (CapCut, Premiere Pro, Final Cut)

Graphic design basics (Canva, Figma)

Understanding of football culture across different European countries

Experience with influencer partnerships

Familiarity with app marketing metrics (CAC, LTV, retention)

Personality Traits:

Creative storyteller who can turn stats into engaging narratives

Scrappy and resourceful (we're bootstrapped)

Data-informed but creatively bold

Genuine passion for sports and community building

Comfortable with ambiguity and fast-paced startup environment

What We Offer

Equity & Profit Share:

Meaningful equity stake in the company (to be discussed)

Revenue share from day 1 once we hit profitability

True co-founder opportunity with long-term upside

Impact & Ownership:

Full autonomy over marketing strategy and execution

Direct impact on company growth

Your work will be seen by millions of football fans

Opportunity to build something from zero to global scale

Team & Culture:

Work with a small, talented, ambitious team

Remote-first with flexible hours

Fast decision-making (no corporate bureaucracy)

Learn and grow alongside the product

Growth Potential:

As we scale, this role evolves into Head of Marketing/CMO

Potential to build and lead a marketing team

If successful, future funding could convert to salary + equity

Success Looks Like

Month 1-2:

Launch content strategy across all platforms

10K+ app downloads

Establish consistent posting rhythm (3-5 posts/day across platforms)

Month 3-6:

100K+ total downloads

50K+ followers across social channels

First viral video (1M+ views)

3-5 active influencer partnerships

Month 6-12:

500K+ downloads

Self-sustaining organic growth engine

Recognizable brand in amateur football community

Why Join Now?

This is a ground floor opportunity to shape a product used by millions of football players. We're launching in 2 weeks - you'll be there from day 1, not joining after someone else built the foundation.

If you've ever wanted to:

Build a brand from scratch

Create content that millions of people see

Turn your football passion into equity

Work on a product that genuinely helps people

This is it.

Questions? Drop us a message - we're happy to chat informally before you apply.

We're an equal opportunity team. We welcome applicants from all backgrounds, locations, and experience levels. If you're hungry, creative, and love football - we want to hear from you.