Media Buyer - Facebook (Meta), TikTok, Google

🚀 About the Role

We are looking for a Media Buyer (Meta / TikTok / Google Ads) to scale subscription-based mobile applications across Meta, TikTok Ads, Google Ads, and Apple Search Ads.

You will be responsible for launching, optimizing, and scaling user acquisition campaigns with a strong focus on profitability, creative testing, funnel optimization, and sustainable growth.

⚡ Responsibilities

• Launch, manage, and scale campaigns across Meta Ads, TikTok Ads, Google Ads, and Apple Search Ads
• Optimize campaigns towards CPA, ROAS, ROI, and subscription revenue
• Build and optimize acquisition funnels (Ad → App Store / Google Play → Trial → Subscription)
• Develop and test new creative concepts, hooks, audiences, and bidding strategies
• Continuously analyze campaign performance and identify scaling opportunities
• Monitor key metrics including CTR, CPC, CPM, CPI, CPA, Trial Conversion, ROAS, Retention, ARPU, and LTV
• Collaborate closely with designers to produce and iterate high-performing creatives
• Test new GEOs, audience segments, placements, campaign structures, and optimization strategies
• Analyze attribution data and make data-driven optimization decisions
• Scale winning campaigns while maintaining profitability and efficiency
• Monitor traffic quality and identify performance fluctuations or tracking issues
   

✅ Requirements

• 2–3+ years of experience managing Meta Ads, TikTok Ads, or Google Ads campaigns
• Strong understanding of performance marketing and mobile user acquisition
• Experience promoting subscription-based mobile applications (Utilities, AI, VPN, Security, Cleaner, Productivity, etc.)
• Experience with mobile attribution platforms:
  • AppsFlyer
  • Adjust
  • Firebase Analytics
  • Google Analytics
• Experience working with:
  • Apple Search Ads (as a plus)
  • Google Play & App Store campaigns
• Strong analytical mindset with the ability to interpret large datasets and optimize performance
• Proven experience scaling campaigns with significant advertising budgets
• Experience with Tier-1 markets (US, CA, UK, AU) is highly preferred
• English level B1+
   

🔥 Nice to Have

• Experience with iOS subscription applications
• Experience running campaigns for Utilities, VPN, AI, SaaS, or Productivity apps
• Knowledge of Meta Creative Strategy and TikTok performance creatives
• Understanding of App Store Optimization (ASO)
• Experience with SKAdNetwork, Privacy Sandbox, and mobile attribution
• Experience with automation tools and reporting dashboards (Looker Studio, Power BI, Tableau)
• Basic copywriting and creative strategy skills
   

🎯 KPIs

• ROAS / ROI
• CPA stability
• Trial volume
• Subscription volume
• Advertising spend scaling
• Revenue growth
• Creative testing velocity
   

🎁 We Offer

• Fully remote work
• Fast decision-making and minimal bureaucracy
• Access to substantial advertising budgets
• Opportunity to work on global subscription-based mobile applications
• Freedom to test new strategies and scale successful campaigns
• Career growth to Senior Media Buyer, Team Lead, or Head of User Acquisition