CRM Associate (Marketing Automation)

About the Role 

We’re looking for a CRM Associate to join our marketing automation team and take ownership of campaign execution, lifecycle communications, and promotional strategy across our trading platform. 

This role is hands-on. You’ll be building, launching, and optimizing campaigns inside Braze, while shaping how we communicate with users across the full lifecycle — from onboarding to retention and reactivation. 

What You’ll Do 

Campaign Execution 

• Build and launch campaigns across push, email, in-app, and SMS using Braze  
• Set up user journeys, segmentation, and triggers based on behavior  
• QA and monitor campaigns to ensure accuracy and performance  

Lifecycle Management 

• Own key lifecycle flows: onboarding, activation, retention, churn prevention  
• Identify drop-offs in the user journey (signup → deposit → first trade → active)  
• Continuously optimize flows to improve conversion and engagement  

Promotions & Communication Strategy 

• Own promotional calendar and execution (bonuses, offers, incentives)  
• Define how and when we communicate key messages to users  
• Align promos with user behavior (e.g. post-loss, inactivity, low balance)  
• Work closely with Growth team on campaign ideas and testing  

Data & Optimization 

• Track performance (CTR, conversion, retention, LTV impact)  
• Run A/B tests on messaging, timing, and offers  
• Generate insights and iterate quickly  

What We’re Looking For 

• 1–3 years experience in CRM / lifecycle marketing / marketing automation  
• Hands-on experience with Braze (or similar tools like Iterable, Customer.io, etc.)  
• Strong understanding of segmentation, triggers, and user journeys  
• Data-driven mindset (comfortable reading campaign performance and iterating)  
• Detail-oriented — zero tolerance for broken campaigns  
• Fast executor — able to launch and iterate quickly